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CO-OPs Have Generally Higher Premiums, Atlantic Information Services Analysis Finds; Could Pose Challenge in Attracting Members
Date:11/6/2013

Washington, DC (PRWEB) November 06, 2013

Products offered by the new Consumer Operated and Oriented Plans (CO-OPs) on the insurance exchanges are generally higher priced than those offered by more experienced health plans across all tiers (except platinum), according to Atlantic Information Services, Inc. (AIS) analysis in the Nov. 4 issue of AIS’s Health Reform Week (HRW) — a situation that will make the CO-OPs’ task of attracting members more challenging, says one insurance market expert. CO-OPs are operating in 22 exchanges.

AIS compared premium rates for a 27-year-old individual in 17 federally facilitated or partnership exchanges, and rates for a 40-year-old in four state-run exchanges that have CO-OPs. CO-OP premiums are 19% higher than non-CO-OP premiums at the catastrophic tier level nationally. On average, CO-OP premiums are higher than their competitors’ by 4% for bronze plans, 6% for silver plans and 3% for gold plans.

Courtney White, a consulting actuary at Milliman, says CO-OPs’ higher premiums and status as a new entrant in the market will make it more challenging to compete.

“They don’t have the brand recognition that some of the more traditional carriers have,” he tells HRW. “A lot of it will depend on how well they can tell their story in the market, and how much of a difference there is between them and the lower-cost carriers.”

Visit http://aishealth.com/archive/nref110413-03 to read the article in its entirety, including more commentary from White, and a table comparing average CO-OP and non-CO-OP premium rates, per tier.

More data on premium rates and all other aspects of health insurance exchanges can be found in the recently released AIS’s Health Insurance Exchange
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