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CNBC Presents 'Tom Brokaw Reports: BOOMER$!' on Thursday, March 4th at 9PM ET/PT
Date:2/25/2010

; and political satirist P.J. O’Rourke. Brokaw also profiles quintessential boomer actor Tom Hanks, and has an intimate and gripping conversation with the parents of Denise McNair, the 11 year-old girl slain, along with three friends, in the 1963 Sixteenth Street Baptist Church bombing in Birmingham. That infamous episode brought the first casualties of the boomer generation in a civil rights struggle that led to the election of the nation’s first black president. That transformation, together with historic advances made by women in all aspects of American life, is captured as part of the story of a generation that has delivered on some of its promises but not – as yet – on others.

Brokaw also introduces viewers to everyday boomers and their children -- real people who have lived through unprecedented prosperity and now find themselves facing significant financial, physical and social challenges. For years, by their sheer heft in numbers, baby boomers altered the economy, and now, it has altered them. After experiencing historic wealth, many boomers now find themselves likely to outlive their money. Brokaw captures the stunned disbelief of a downsized generation that never saw it coming and that now confronts rising unemployment and dashed dreams of retirement. He also examines the boomers’ unique and unyielding quest to preserve their youth, leading one writer to describe these children of Woodstock as, “Generation Ageless.”

For more information including web extras and extended video clips, log onto http://boomers.cnbc.com.

Mitch Weitzner is the Senior Executive Producer of Tom Brokaw Reports: BOOMER$ Jonathan Dann is the Senior Producer. Ray Borelli is the Vice President of Strategic Research, Scheduling and Long Form Programming.

Tom Brokaw Reports: BOOMER$ will re-air on CNBC on Saturday,
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CNBC Presents 'Tom Brokaw Reports: BOOMER$!' on Thursday, March 4th at 9PM ET/PT
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