Complimentary webinar speaks to effectively marketing to seniors and identifies new CMS surveillance guidelines
Atlanta, GA (PRWEB) April 6, 2010 -- Connecture, Inc., the leading provider of web-based sales, service, and process automation solutions to the health insurance industry, is sponsoring a complimentary webinar, Effectively Marketing to Seniors while Driving Administrative Cost Savings, Efficiencies, and Compliance, on April 7 at 1 p.m. EST. Michael Kavouras, National Medicare Advantage Compliance Lead at CMS, David Sockel, Senior Vice President at Connecture, and Joe Aggazio, Vice President at MedicareCRM, will present. The webinar will be hosted by Corporate Research Group.
During our April webinar, Michael Kavouras, National Medicare Advantage Compliance Lead at CMS, will discuss the latest information related to its marketing surveillance strategy for the 2010 contract year, including outcomes, trends, and best practices. Additionally, David Sockel, Senior Vice President at Connecture, and Joe Aggazio, Vice President at MedicareCRM, will discuss how health plans can leverage technology to identify, prioritize, and attract members in the senior market, all while being transparent about their compliance with CMS rules and regulations.
“The opportunity within the senior market is expected to explode with the baby boomers coming of age,” commented Sockel. “At the same time, deep reimbursement cuts, rising medical trends and increased CMS oversight require health plans offering Medicare Advantage plans to be efficient and transparent. Through this webinar, we hope to provide some strategies and tactics for organizing marketing operations and effectively managing sales distributions channels,” said Sockel.
Registration and more details about the April webinar can be found on the Connecture website at www.connecture.com/webinars.aspx.
For more information on the Centers for Medicare & Medicaid Services, please visit their website at www.cms.hhs.gov.
MedicareCRM is the most trusted solution among managed care organizations for compliant automation of marketing, sales and enrollment operations. Engineered by leading health insurers, in cooperation with the Centers for Medicare and Medicaid Services (CMS), the MedicareCRM platform has proven to dramatically lower member acquisition costs while promoting compliance, enrollment growth, and member retention. MedicareCRM offers product platforms for Medicare Advantage, Medicaid, S-CHIP, Medicare Supplements, as well as for commercial lines of business. MedicareCRM is currently in use by 25% of the fastest growing Medicare Advantage plans in the country according to Oppenheimer & Co. For more information, call Gene Devine at 954.691.2185 or visit the MedicareCRM Web site at www.medicarecrm.com. MedicareCRM has offices at 400 E Evergreen Blvd, Suite 101, Vancouver, WA 98660 and 1350 N. Federal Highway, Pompano Beach, FL 33062.
Connecture is solely focused on delivering integrated web-based sales, service and process automation solutions to the health insurance industry. Connecture has automated elements of the insurance sales and service process for over 80 health plans and insurers, and its InsureConnect suite of solutions currently supports the sales and servicing of 11 of the 20 largest health plans and insurers in the country. Its industry-proven solutions encompass the entire spectrum of multi-channel insurance sales and services for small group, large group and individual markets. Connecture offers an end-to-end business process transaction platform consisting of focused modular applications that fully integrate with existing systems. Connecture’s solutions have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and decrease overall operating expenses. For more information, call Meg Riddle at 262.408.3865 or visit the Connecture website at www.connecture.com. Connecture has offices at 101 Marietta Street, Suite 1600, Atlanta, GA, and at One Riverwood Place, N17W24222 Riverwood Drive, Suite 330, Waukesha, WI.
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