Complimentary webinar speaks to effectively marketing to seniors and identifies new CMS surveillance guidelines
Atlanta, GA (PRWEB) April 6, 2010 -- Connecture, Inc., the leading provider of web-based sales, service, and process automation solutions to the health insurance industry, is sponsoring a complimentary webinar, Effectively Marketing to Seniors while Driving Administrative Cost Savings, Efficiencies, and Compliance, on April 7 at 1 p.m. EST. Michael Kavouras, National Medicare Advantage Compliance Lead at CMS, David Sockel, Senior Vice President at Connecture, and Joe Aggazio, Vice President at MedicareCRM, will present. The webinar will be hosted by Corporate Research Group.
During our April webinar, Michael Kavouras, National Medicare Advantage Compliance Lead at CMS, will discuss the latest information related to its marketing surveillance strategy for the 2010 contract year, including outcomes, trends, and best practices. Additionally, David Sockel, Senior Vice President at Connecture, and Joe Aggazio, Vice President at MedicareCRM, will discuss how health plans can leverage technology to identify, prioritize, and attract members in the senior market, all while being transparent about their compliance with CMS rules and regulations.
“The opportunity within the senior market is expected to explode with the baby boomers coming of age,” commented Sockel. “At the same time, deep reimbursement cuts, rising medical trends and increased CMS oversight require health plans offering Medicare Advantage plans to be efficient and transparent. Through this webinar, we hope to provide some strategies and tactics for organizing marketing operations and effectively managing sales distributions channels,” said Sockel.
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