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CIGNA Launches National "It's Time to Feel Better" Advertising Campaign to Support Health Service Mission
Date:7/17/2008

CIGNA, the health service company, launched its new national marketing campaign today with advertisements in the Wall Street Journal. Supported by Doremus, the global communications network, the campaign will be the largest in CIGNA's history, and recognizes that while the current health care system is not perfect, CIGNA is committed to doing everything in its power to make it better.

Philadelphia, PA (PRWEB) July 17, 2008 -- CIGNA, the health service company, launched its new national marketing campaign today with advertisements in the Wall Street Journal. Supported by Doremus, the global communications network, the campaign will be the largest in CIGNA's history, and recognizes that while the current health care system is not perfect, CIGNA is committed to doing everything in its power to make it better.

Advertisements debuted today in spreads in the Wall Street Journal and will continue into September. Print ads also are appearing in consumer and trade publications nationwide, as well as online. Television commercials are slated to roll out in 15- and 60-second spots in selected markets around the country. Both the print and the television ads direct consumers to an online site, www.itstimetofeelbetter.com, which includes educational programs and tips on making the most of physician appointments, managing stress, child safety and many other topics. The multi-million-dollar campaign will span several years.

"In taking the initiative to declare that 'It's Time to Feel Better,' CIGNA acknowledges that many Americans fee
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Source: PRWeb
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CIGNA Launches National "It's Time to Feel Better" Advertising Campaign to Support Health Service Mission
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