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CIGNA Group Insurance Shows Consumers 'There's More to Life' Through a New Consumer Education Toolkit
Date:9/4/2007

Online life insurance calculator available in conjunction with Life

Insurance Awareness Month

PHILADELPHIA, Sept. 4, 2007 /PRNewswire-FirstCall/ -- According to LIMRA International, parents in the United States find buying life insurance complex and confusing -- half don't know how much to buy and 39 percent worry about making the wrong decision (1). To help consumers learn more about life insurance, CIGNA Group Insurance has created a new online consumer education toolkit, available at http://www.cigna.com/liam.

The toolkit, launched at the start of Life Insurance Awareness Month, provides consumers with information and resources, including a life insurance calculator that helps answer a common consumer question -- "how much life insurance do I need?"

"Life insurance undoubtedly provides financial security for loved ones after a person dies. It is an essential part of an individual's financial plan and is often available at an affordable cost as part of his or her employee benefits package," said Jim Jacobsen, vice president of product for CIGNA Group Insurance. "Beyond these important aspects, CIGNA recognizes there is more to life. CIGNA offers many value-added benefits along with our life insurance policies to help people maintain their health, well-being and security throughout their lifetimes."

Within the new online consumer education toolkit, individuals can learn more about several added benefits available to them as life insurance policyholders, including:

-- CIGNA Life Assistance(SM) offers support, counseling and resources to

help individuals cope with a wide range of issues, from parenting

challenges to financial or legal matters. All services are confidential

and can be accessed 24 hours a day, 365 days a year.

-- CIGNA's Healthy Rewards(R) discount program, offered in conjunction

with CIGNA Li
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SOURCE CIGNA Group Insurance
Copyright©2007 PR Newswire.
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