CIGNA Health Awareness Tour Riders to Bicycle a Combined 3,000 Miles in Two
Weeks, Stopping in 30 Cities to Deliver a Message of Health and Hope
PHILADELPHIA, Sept. 5 /PRNewswire-FirstCall/ -- It's possible that this generation of Americans may, on average, live less healthy and possibly even shorter lives than their parents if the problem of obesity isn't effectively addressed (1). What's more, chronic diseases account for seven out of every 10 deaths and affect the quality of life of more than 90 million Americans (2). In an effort to bring attention to these alarming trends and help reverse them, CIGNA today announced the 2007 CIGNA Health Awareness Tour. The tour is designed to engage people across the nation in taking a more active role in living a healthy lifestyle.
From September 10 through September 21, more than 80 CIGNA employees from locations across the country will be riding in seven coordinated, five-day bicycle tours, each averaging 426 miles. The riders will be stopping in 30 cities along the routes to share their own personal stories and bring the message of health and hope to thousands of CIGNA employees and their families, as well as the company's clients, members and the general public, through participation in community-wide events and one-on-one conversations.
"Through the personal example and outreach of CIGNA's employees, we hope to encourage more Americans to take an active role in reaching their own best health," said David Cordani, president of CIGNA HealthCare, who will be riding in several of the tours. "CIGNA's member-focused health advocacy programs, employer workplace wellness initiatives and consultative approach with clients have proven that reaching out, one person at a time, can make a real difference. Extending our message into the broader community with the CIGNA Health Awareness Tour is simply a continuation of our commitment to wellness," added Cordani.
Chris McSwain, Director, Compensation &
|SOURCE CIGNA Healthcare|
Copyright©2007 PR Newswire.
All rights reserved