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CIBA VISION Partners with TLC's Carmindy to Educate Consumers About Healthy Eye Habits
Date:2/16/2010

A “Surprise Your Eyes” contest, consumers are invited to upload a photo or video with their tip for achieving surprisingly healthy and beautiful eyes at www.airoptixcontest.com. From all entries received by April 30, 2010, two grand prize winners will be selected for the best eye-care related health and beauty tips. Each grand prize winner will be awarded a $5,000 cash prize and a spa day with a friend. An additional six runners up will receive a $500 Sephora gift certificate.

AIR OPTIX AQUA “Surprise Your Eyes” contest entries will be evaluated based on the following four criteria:
 
  • Creativity in effectively demonstrating the tip via submitted photo or video
  • Clear explanation of how the health or beauty tips contribute to keeping your eyes healthy and making your eyes beautiful
  • Uniqueness of submitted tip
  • Applicability to others; ability for others to apply tip to their own eye care routine

Visit www.airoptixcontest.com to see expert eye tips from Carmindy and select eye care practitioners nationwide, download special offers and to enter the contest.

About AIR OPTIX AQUA
AIR OPTIX AQUA breathable contact lenses are made from a revolutionary material that allows up to five times more oxygen through the lens than traditional soft contact lenses -
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