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CIBA VISION Partners with TLC's Carmindy to Educate Consumers About Healthy Eye Habits
Date:2/16/2010

Celebrity makeup artist to judge the AIR OPTIX® AQUA “Surprise Your Eyes” contest. Two grand-prize winners will be awarded $5,000 for best eye care tips.

Atlanta, GA (Vocus) February 16, 2010 -- Just as people nationwide are looking for new ways to maintain their physical health in the New Year, the AIR OPTIX AQUA brand team is partnering with Carmindy, makeup artist on TLC’s hit show “What Not to Wear” and three top eye care practitioners to remind consumers of the importance of eye health. Beginning February 16, 2010, CIBA VISION, maker of the AIR OPTIX AQUA contact lenses, is conducting a search for America’s best tips and tricks to “Surprise Your Eyes” by keeping eyes healthy and making them beautiful.

“Eyes are a major focal point of a person’s total image,” said Carmindy, who has made over women in the pages of fashion magazines and ‘What Not to Wear’ participants for years. “Applying makeup correctly is only one step in a person’s total eye care routine, so I spend a lot of time coaching clients on their complete wellness, including proper hygiene and skin care. I am excited to see how ‘Surprise Your Eyes’ contest entrants show off their personal style with tips for keeping their eyes looking their best.”

“We commissioned a recent Harris Interactive survey and found that nearly half of women over 18 are not getting annual eye exams” said Peter Bergenske, OD, Director, Professional Support, CIBA VISION. “This contest is designed to bring attention to ways women can proactively enhance and also protect their eyes. We encourage them to share their best advice with us and each other.”

To enter the AIR OPTIX AQUA “Surprise Your Eyes” contest, consumers are invited to upload a photo or video with their tip for achieving surprisingly healthy and beautiful eyes at www.airoptixcontest.com. From all entries received by April 30, 2010, two grand prize winners will be selected for the best eye-care related health and beauty tips. Each grand prize winner will be awarded a $5,000 cash prize and a spa day with a friend. An additional six runners up will receive a $500 Sephora gift certificate.

AIR OPTIX AQUA “Surprise Your Eyes” contest entries will be evaluated based on the following four criteria:

 
  • Creativity in effectively demonstrating the tip via submitted photo or video
  • Clear explanation of how the health or beauty tips contribute to keeping your eyes healthy and making your eyes beautiful
  • Uniqueness of submitted tip
  • Applicability to others; ability for others to apply tip to their own eye care routine

Visit www.airoptixcontest.com to see expert eye tips from Carmindy and select eye care practitioners nationwide, download special offers and to enter the contest.

About AIR OPTIX AQUA
AIR OPTIX AQUA breathable contact lenses are made from a revolutionary material that allows up to five times more oxygen through the lens than traditional soft contact lenses -- for healthy-looking and healthy-feeling eyes. The AIR OPTIX AQUA Moisture System lubricates for comfort on contact, helps maintain comfort all day and helps sustain comfort every day. Eyes can benefit from AIR OPTIX AQUA contact lenses that resist deposit build-up, which may impact comfort and health. AIR OPTIX AQUA contact lenses have an easy-to-remember monthly replacement schedule. For more information on AIR OPTIX AQUA contact lenses and to obtain a free trial certificate, visit www.airoptix.com.

About CIBA VISION
With a shared passion for healthy vision and better life, CIBA VISION is a global leader in the research, development and manufacturing of contact lenses and lens care products. CIBA VISION is dedicated to improving the quality of patients’ lives around the world through innovative vision care solutions and strong partnerships with eye care professionals. With worldwide headquarters in Atlanta, CIBA VISION products are available in more than 70 countries around the world. For more information, visit the CIBA VISION web site at www.cibavision.com.

No Purchase Necessary. Contest ends 4/30/10. Contest open to legal residents of the 50 US and DC who are at least 18 years of age or older. Contest subject to Full Official Rules available at www.airoptixcontest.com. Names of prize manufacturers are used solely for the purposes of identifications of the prize. Void Where Prohibited.

Media Contacts
Jetaun Adkins
CIBA VISION
678.415.3785
jetaun.adkins(at)cibavision(dot)com

Eric Miller
CIBA VISION
678.415.3482
eric-m.miller(at)cibavision(dot)com

Katie Hogan
MS&L
404.870.6846
katie.hogan(at)mslworldwide(dot)com

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Read the full story at http://www.prweb.com/releases/Surprise_Your_Eyes/ciba_vision/prweb3607584.htm.


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