Navigation Links
CEOs Need an Advertising Check Up or Second Opinion
Date:9/10/2007

WESTFIELD, N.J., Sept. 10 /PRNewswire/ -- Companies spend huge sums on consultants and other professionals to help them be more efficient and profitable. But too often, advertising and marketing is left by the wayside.

"I can't think of one company that requested an unbiased second opinion for their advertising and marketing programs," says John Howlett, CEO of Aviza an advertising and marketing consultancy.

Why is advertising neglected? Anthony Parinello, advisor to Fortune 100 company CEOs and author of "Think and sell like a CEO," states that few CEOs come from the advertising or marketing world. Consequently, they must rely on their director of marketing or an advertising agency.

A more effective way is to have an "advertising-literate" CEO who can ask the tough questions, have a way to compare rates, even consider drastic new technology ideas that would help deliver better results, Howlett says.

"Recently I was invited to a financial company's social gathering and the chief financial officer, who authorized large sums of money for advertising expenditures, said to me: 'John, I spent five million dollars and I still don't know what we got for our money.' This reminded me of the famous dictum by John Wanamaker, the inventor of the department store, when he said: 'I know half of my money was wasted on advertising; I just don't know which half!'"

Indeed, Howlett notes the business of advertising has become much more complex. Decisions can be very costly and should not be made solely by a company's advertising and marketing staff.

An informed CEO holds the power to make the hard choices. And he or she needs outside help to get an honest assessment, Howlett says. "After all, the success of the company is at stake. Isn't the CEO the champion of better performance to improve the return on investment?"

In an effort to get better results and improve the ROI on your advertising and marketing program, a second opinion is a smart way to stay healthy.

For more information about Aviza visit us on the web: http://www.avizagroup.com

Contact: John Howlett

(908) 303-4440

avizagroup@comcast.net


'/>"/>
SOURCE Aviza Group
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Anti-tobacco Advertising Can Reduces smoking Among Teens
2. Chinese medicine leaflet broke advertising code
3. New Rule Results In The Complete Makeover In The Field Of Drug Advertising
4. Subliminal Advertising works
5. Pfizer Commences Its Advertising for Celebrex with All the Warnings
6. Drug Advertising needs to be Limited
7. Tobacco Advertising Through Movies Luring Kids
8. Advertising Blamed For Kids Poor Choices
9. CDC Uses Advertising Campaign to Get Kids Moving
10. Synova Acquires Rights to Today Sponge Contraceptive, Plans Advertising Campaign
11. ACMA Review Should Lead To Ban On Junk Food Advertising To Kids - AMA
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... Brooklyn, NY (PRWEB) , ... June 27, 2016 ... ... is using cutting edge technology to revolutionize the emergency ambulance transport experience for ... Many are aware of how Uber has disrupted the taxi industry through the ...
(Date:6/26/2016)... ... June 27, 2016 , ... Quality metrics are proliferating ... many ways they remain in the eye of the beholder, according to experts who ... of The American Journal of Managed Care. For the full issue, click here ...
(Date:6/26/2016)... Viejo, California (PRWEB) , ... June 26, 2016 , ... ... Final Cut Pro X. , "Film editors can give their videos a whole new ... said Christina Austin - CEO of Pixel Film Studios. , ProSlice Levels contains ...
(Date:6/26/2016)... ... ... a legally blind and certified personal trainer is helping to develop a weight loss fitness ... to fix the two major problems leading the fitness industry today:, , ... They don’t eliminate all the reasons people quit their exercise program ...
(Date:6/25/2016)... ... June 25, 2016 , ... ... and applications at AcademyHealth’s Annual Research Meeting June 26-28, 2016, at the Hynes ... important health care topics including advance care planning, healthcare costs and patient and ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 27, 2016  VMS Rehab Systems, ... Board will take whatever measures required to build a ... stock which is currently listed on the OTC Markets-pink ... Company Chairman and CEO, "We are seeing an anomaly ... to understand, not only by the Company, but shareholders ...
(Date:6/24/2016)... N.J. , June 24, 2016  Collagen ... the design, development and manufacturing of collagen and ... regeneration announced today that Bill Messer ... and Marketing to further leverage the growing portfolio ... medical devices. Bill joins the Collagen ...
(Date:6/24/2016)... DUBLIN , June 24, 2016 ... and Markets has announced the addition of the ... their offering. ... products and provides an updated review, including its applications ... covering the total market, which includes three main industries: ...
Breaking Medicine Technology: