Navigation Links
CEOs Need an Advertising Check Up or Second Opinion
Date:9/10/2007

WESTFIELD, N.J., Sept. 10 /PRNewswire/ -- Companies spend huge sums on consultants and other professionals to help them be more efficient and profitable. But too often, advertising and marketing is left by the wayside.

"I can't think of one company that requested an unbiased second opinion for their advertising and marketing programs," says John Howlett, CEO of Aviza an advertising and marketing consultancy.

Why is advertising neglected? Anthony Parinello, advisor to Fortune 100 company CEOs and author of "Think and sell like a CEO," states that few CEOs come from the advertising or marketing world. Consequently, they must rely on their director of marketing or an advertising agency.

A more effective way is to have an "advertising-literate" CEO who can ask the tough questions, have a way to compare rates, even consider drastic new technology ideas that would help deliver better results, Howlett says.

"Recently I was invited to a financial company's social gathering and the chief financial officer, who authorized large sums of money for advertising expenditures, said to me: 'John, I spent five million dollars and I still don't know what we got for our money.' This reminded me of the famous dictum by John Wanamaker, the inventor of the department store, when he said: 'I know half of my money was wasted on advertising; I just don't know which half!'"

Indeed, Howlett notes the business of advertising has become much more complex. Decisions can be very costly and should not be made solely by a company's advertising and marketing staff.

An informed CEO holds the power to make the hard choices. And he or she needs outside help to get an honest assessment, Howlett says. "After all, the success of the company is at stake. Isn't the CEO the champion of better performance to improve the return on investment?"

In an effort to get better results and improve the ROI on your advertising and marketing program, a second opinion is a s
'/>"/>

SOURCE Aviza Group
Copyright©2007 PR Newswire.
All rights reserved

0

GOOD

Page: 1 2

Related medicine news :

1. Anti-tobacco Advertising Can Reduces smoking Among Teens
2. Chinese medicine leaflet broke advertising code
3. New Rule Results In The Complete Makeover In The Field Of Drug Advertising
4. Subliminal Advertising works
5. Pfizer Commences Its Advertising for Celebrex with All the Warnings
6. Drug Advertising needs to be Limited
7. Tobacco Advertising Through Movies Luring Kids
8. Advertising Blamed For Kids Poor Choices
9. CDC Uses Advertising Campaign to Get Kids Moving
10. Synova Acquires Rights to Today Sponge Contraceptive, Plans Advertising Campaign
11. ACMA Review Should Lead To Ban On Junk Food Advertising To Kids - AMA
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/22/2013)... 22 (HealthDay News) -- Over the next two decades, ... is expected to more than double, topping more than ... The main factor driving the increase: an aging population. ... the American Stroke Association, was published May 22 in ... strain the health care system," Dr. Bruce Ovbiagele, chairman ...
(Date:5/22/2013)... Johns Hopkins researchers report that hospitals may be ... are complicated by preventable bloodstream infections contracted in ... new study, reported online in the American ... that an ICU patient who develops an avoidable ... times more to care for than a similar ...
(Date:5/22/2013)... Phelps Memorial Hospital Center in Sleepy ... Center for individuals who would like to be screened ... is the deadliest form of cancer for both men and ... from lung cancer than from breast, colon and prostate cancer ... survival rates. It is well established that routine mammography ...
(Date:5/22/2013)... Hurricane preparation isn’t just about stocking up on ... Insurance is reminding everyone to review their insurance ... “An important part of hurricane preparedness is reviewing your ... president at Amica Insurance. “The best time to review ... storm.” , Flood damage is not covered under standard ...
(Date:5/22/2013)... Space Girl Organics is excited to announce ... I Talk to Strangers Miracle Run/Walk . The 5K ... Park in Cocoa, FL. The event aims to “create miracles” ... movement. , As a sponsor, Space Girl Organics is organizing ... event. Additionally, they are providing bananas for runners and donating ...
Breaking Medicine News(10 mins):Health News:Cost of Treating Strokes in U.S. Could Soar to $180B Annually by 2030: Report 2Health News:Cost of Treating Strokes in U.S. Could Soar to $180B Annually by 2030: Report 3Health News:Hospitals profit when patients develop bloodstream infections 2Health News:Hospitals profit when patients develop bloodstream infections 3Health News:Hospitals profit when patients develop bloodstream infections 4Health News:Phelps Memorial Hospital Center Establishes The Westchester Lung Nodule Center To Diagnose And Administer Lung Cancer Care 2Health News:Phelps Memorial Hospital Center Establishes The Westchester Lung Nodule Center To Diagnose And Administer Lung Cancer Care 3Health News:Reviewing Insurance Policies: a Key Part of Hurricane Preparations 2Health News:Space Girl Organics to Sponsor May 25 Miracle Run/Walk 2
... WHAT: The community is invited to attend a ... of Momentum in Science, part of a four-part documentary, ... Thursday, May 7 ... distinguished panel of local, internationally renowned, ...
... Attorney A. Brian Albritton announces the filing of ... concerning WellCare Health Plans, Inc. (WellCare). The Information ... employees, in an elaborate scheme to defraud the ... Corporation ("Healthy Kids" or FHKC) program of approximately ...
... and commitment to education about this rare disease -- ... on Monday, May 11, 2009 at the Mondrian Hotel ... with National Eosinophil Awareness Week, the American Partnership for ... and the Jonas Group,s Ned Specktor as 2009-2010 Honorary ...
... Calif., May 5 As of May 5, 2009, ... of Influenza A (H1N1) infection in 21 different countries. ... virus continues to evolve, the Centers for Disease Control ... Interim Guidance on Specimen Collection and Processing for Patients ...
... HOME, Ark., May 5 Baxter Regional Medical Center ... patient satisfaction , in the National ... Emergency Department. They have also reached number one in ... in Missouri. Compirion Healthcare Solutions, a hospital process improvement ...
... Antioxidant-Rich Spices and Herbs Can Enhance Your Daily Routine ... is here, motivating many people to eat more healthfully ... overhaul and change in routine can seem overwhelming. That,s ... focus to small, achievable steps is a concept that,s ...
Cached Medicine News:Health News:HBO, the Arizona Alzheimer's Consortium and the Alzheimer's Association, Desert Southwest Chapter Present a Free Advance Screening of THE ALZHEIMER'S PROJECT: Momentum In Science 2Health News:Charges Filed Against WellCare Health Plans, Inc.; WellCare Enters Into Deferred Prosecution Agreement, Agrees to Pay $80 Million in Restitution and Forfeiture 2Health News:Charges Filed Against WellCare Health Plans, Inc.; WellCare Enters Into Deferred Prosecution Agreement, Agrees to Pay $80 Million in Restitution and Forfeiture 3Health News:Charges Filed Against WellCare Health Plans, Inc.; WellCare Enters Into Deferred Prosecution Agreement, Agrees to Pay $80 Million in Restitution and Forfeiture 4Health News:Charges Filed Against WellCare Health Plans, Inc.; WellCare Enters Into Deferred Prosecution Agreement, Agrees to Pay $80 Million in Restitution and Forfeiture 5Health News:The American Partnership for Eosinophilic Disorders (APFED) Honors Disney Star Demi Lovato and the Jonas Group's Ned Specktor, as 2009-2010 Honorary Ambassadors of Education 2Health News:The American Partnership for Eosinophilic Disorders (APFED) Honors Disney Star Demi Lovato and the Jonas Group's Ned Specktor, as 2009-2010 Honorary Ambassadors of Education 3Health News:CDC Recommends Flocked Swabs and Copan-Manufactured Viral Transport Media for Collection of H1N1 (Swine Flu) Virus 2Health News:Compirion Helps Baxter Regional Medical Center Achieve Patient Satisfaction Rankings in the Top 5th Percentile Nationally 2Health News:Compirion Helps Baxter Regional Medical Center Achieve Patient Satisfaction Rankings in the Top 5th Percentile Nationally 3Health News:Compirion Helps Baxter Regional Medical Center Achieve Patient Satisfaction Rankings in the Top 5th Percentile Nationally 4Health News:Compirion Helps Baxter Regional Medical Center Achieve Patient Satisfaction Rankings in the Top 5th Percentile Nationally 5Health News:Compirion Helps Baxter Regional Medical Center Achieve Patient Satisfaction Rankings in the Top 5th Percentile Nationally 6Health News:Simple Steps Toward a Healthy Lifestyle 2Health News:Simple Steps Toward a Healthy Lifestyle 3
(Date:5/22/2013)... Jersey , 22. Mai 2013 /PRNewswire/ ... Fähigkeitsentwicklung und Beratung, gab heute bekannt, dass ... Chris Geraghty , zum Hauptgeschäftsführer ernannt ... Jahre im Industriebereich wo er zahlreiche Führungspositionen ... von Ray Baxter an, der als Kepner-Tregoe ...
(Date:5/22/2013)... 2013 Z-Medica, a leading developer and marketer ... first-ever line of products designed to meet the unique ... ® EMS 4x4 Dressing, QuikClot ® EMS ... Gauze™, all custom-designed to help responders stop bleeding fast ... to a hospital or trauma center. The line includes ...
(Date:5/22/2013)... -- MGT Capital Investments, Inc. (NYSE MKT: MGT) announced today ... Marcum LLP MicroCap Conference on Thursday, May 30, 2013 ... the Grand Hyatt Hotel.  Robert Ladd ... and answer questions. (Logo: http://photos.prnewswire.com/prnh/20130409/NY91046LOGO ... begin at 9:30 a.m. EDT.  MGT,s latest presentation materials ...
Breaking Medicine Technology:Kepner-Tregoe, Inc. befördert Chris Geraghty zum Hauptgeschäftsführer 2Kepner-Tregoe, Inc. befördert Chris Geraghty zum Hauptgeschäftsführer 3Z-Medica Launches New Line of Hemostatic Agents for use in Emergency Medical Services 2MGT Capital Investments, Inc. To Present At The Second Annual Marcum LLP MicroCap Conference 2MGT Capital Investments, Inc. To Present At The Second Annual Marcum LLP MicroCap Conference 3MGT Capital Investments, Inc. To Present At The Second Annual Marcum LLP MicroCap Conference 4
... University of Bari, Italy, concluded that treating patients after ... (SVR) and protects them from liver-related deaths. The purpose ... outcomes of patients posttransplant who underwent antiviral therapy for ... graft. The use in clinical practice ...
... SPRING, Md., Oct. 29 The U.S. Food ... an injectable antibiotic to treat adults with community ... and skin structure infections (ABSSSI), including methicillin-resistant ...   http://photos.prnewswire.com/prnh/20090824/FDALOGO ) (Logo:   http://www.newscom.com/cgi-bin/prnh/20090824/FDALOGO ...
Cached Medicine Technology:Achieving Sustained Viral Response for Patients with Recurrent Hepatitis C After Transplantation is Key for Long-Term Outcomes 2FDA Approves Teflaro for Bacterial Infections 2FDA Approves Teflaro for Bacterial Infections 3
Used to introduce large balloon, closed and non-tapered end catheters or other devices for intervention....
Used to introduce balloon, electrode, closed or non-tapered end catheters and other devices for intervention....
Used to introduce balloon, electrode, closed or non-tapered end and other catheters....
Sheath Introducer featuring patented SLIX Valve, rotating collar, kink-resistant cannula and atraumatic tip transitions....
Medicine Products: