Navigation Links
CEOs Need an Advertising Check Up or Second Opinion
Date:9/10/2007

WESTFIELD, N.J., Sept. 10 /PRNewswire/ -- Companies spend huge sums on consultants and other professionals to help them be more efficient and profitable. But too often, advertising and marketing is left by the wayside.

"I can't think of one company that requested an unbiased second opinion for their advertising and marketing programs," says John Howlett, CEO of Aviza an advertising and marketing consultancy.

Why is advertising neglected? Anthony Parinello, advisor to Fortune 100 company CEOs and author of "Think and sell like a CEO," states that few CEOs come from the advertising or marketing world. Consequently, they must rely on their director of marketing or an advertising agency.

A more effective way is to have an "advertising-literate" CEO who can ask the tough questions, have a way to compare rates, even consider drastic new technology ideas that would help deliver better results, Howlett says.

"Recently I was invited to a financial company's social gathering and the chief financial officer, who authorized large sums of money for advertising expenditures, said to me: 'John, I spent five million dollars and I still don't know what we got for our money.' This reminded me of the famous dictum by John Wanamaker, the inventor of the department store, when he said: 'I know half of my money was wasted on advertising; I just don't know which half!'"

Indeed, Howlett notes the business of advertising has become much more complex. Decisions can be very costly and should not be made solely by a company's advertising and marketing staff.

An informed CEO holds the power to make the hard choices. And he or she needs outside help to get an honest assessment, Howlett says. "After all, the success of the company is at stake. Isn't the CEO the champion of better performance to improve the return on investment?"

In an effort to get better results and improve the ROI on your advertising and marketing program, a second opinion is a smart way to stay healthy.

For more information about Aviza visit us on the web: http://www.avizagroup.com

Contact: John Howlett

(908) 303-4440

avizagroup@comcast.net


'/>"/>
SOURCE Aviza Group
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Anti-tobacco Advertising Can Reduces smoking Among Teens
2. Chinese medicine leaflet broke advertising code
3. New Rule Results In The Complete Makeover In The Field Of Drug Advertising
4. Subliminal Advertising works
5. Pfizer Commences Its Advertising for Celebrex with All the Warnings
6. Drug Advertising needs to be Limited
7. Tobacco Advertising Through Movies Luring Kids
8. Advertising Blamed For Kids Poor Choices
9. CDC Uses Advertising Campaign to Get Kids Moving
10. Synova Acquires Rights to Today Sponge Contraceptive, Plans Advertising Campaign
11. ACMA Review Should Lead To Ban On Junk Food Advertising To Kids - AMA
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/28/2017)... ... March 28, 2017 , ... Via Oncology, the leading ... of a free, public-facing tool for analyzing the costs of various drug regimens ... comparative information to patients, providers, insurers and pharmaceutical companies about the estimated costs ...
(Date:3/28/2017)... ... ... WHO: , Dr. Paul Thomas; Dr. Brian Hooker; Dr. Judy Mikovits; Dr. Jennifer ... speak to the press on behalf of over 200 doctors, scientists, and scientific organizations ... , WHERE: , Zenger Room, National Press Club, 529 14th Street NW, 13th ...
(Date:3/28/2017)... ... March 28, 2017 , ... ... are critical to ensuring high-quality results and maintaining GMP and USP compliance. In ... Instruments in accordance with GMP requirements " these requirements are explained. The ...
(Date:3/28/2017)... ... 2017 , ... Neurotechnology , a provider of high-precision ... tracking products: the new NCheck Cloud Bio Attendance cloud-based service and the updated  ... recognition to enable users to check in and out from anywhere via the ...
(Date:3/28/2017)... WI (PRWEB) , ... March 28, 2017 , ... ... self-funded health plans work, the Self-Funding Success website has recently developed and published ... Self-Funded Health Plans ” was created based on common inquiries the site’s team ...
Breaking Medicine News(10 mins):
(Date:3/28/2017)... PHOENIX , March 28, 2017  Today, ... Pharmacy released a new white paper to ... use of latex in healthcare. Specifically, there is substantial confusion ... fact, the FDA has urged manufacturers to drop the term ... labels, because of the challenge to ensure a product is ...
(Date:3/28/2017)... ALBANY, New York , March 28, 2017 /PRNewswire/ ... features a largely consolidated vendor landscape, with the top ... and Agilent Technologies accounting for a significant 49% of ... in a recent report. The vendor landscape is intensely ... large share in the overall market. These factors have ...
(Date:3/28/2017)...  Akcea Therapeutics, a subsidiary of Ionis Pharmaceuticals, Inc. (NASDAQ: ... directors: Christopher Gabrieli , ... as chairman of the board of Akcea Therapeutics. ... Forest Laboratories. Sandford D. Smith , ... "We are excited to announce this expansion to our ...
Breaking Medicine Technology: