CEO of Jurlique Issues Industry Call to Action at Natural Bea...( NEW YORK May 21 /- Eli Halliwell ...),Health

NEW YORK, May 21 /PRNewswire/ -- Eli Halliwell, CEO of Jurlique, an independent natural beauty company, was the keynote speaker at the Natural Beauty Summit held in New York on Friday, May 16th. This was the first time the gathering, which previously convened in Paris, had been held in America.

The Natural Beauty Summit America brings together key stake-holders (cosmetic manufacturers, ingredient suppliers, packaging companies, retailers, industry organizations, investors etc.) and creates a forum to learn and discuss the key challenges the cosmetics industry faces in terms of natural products and sustainability.

Addressing 250 members of the natural beauty industry, including executives from Aveda, Origins and Burt's Bees among others, Halliwell issued a political call to action. He urged the natural beauty industry to work for legislation that would declare some cosmetic additives illegal. He identified parabens and phtalates as additives that should be considered for such a ban.

Acknowledging that the natural beauty industry had been characterized in recent weeks by internal controversy over defining standards and certifications, Halliwell called for unity and urged the natural products industry to join together to lobby Washington to ban the ingredients that are considered by natural beauty advocates as dangerous.

This call to action comes at a time when the natural beauty products industry has been struggling to define a standard for natural or organic. Halliwell noted his concern that the industry is not focused on what the consumer wants, or what the consumer ultimately cares about. Halliwell shared with the group that his experience as a CEO and the leader of a company has shown him that the consumer is asking for products that do what they say they will, that are good for them, and that are good for the planet.

Said Halliwell, "Consumers are smart. They can tell when someone is inauthentic and they know good product
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