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CDC Launches New Graphic Antismoking Ads
Date:3/28/2013

severe adult asthma and complications from diabetes, such as blindness, kidney failure, heart disease and amputation.

In one ad, Tiffany, whose mother died of lung cancer when she was 16, recently quit smoking so her own daughter -- who had just turned 16 -- would not suffer the way she did.

Another ad features Bill, a 40-year-old with diabetes whose smoking led to heart surgery, blindness in one eye, amputation and kidney failure.

Bill offers this tip in the ad: "Make a list. Put the people you love at the top. Put down your eyes, your legs, your kidneys and your heart. Now cross off all the things you're OK with losing because you'd rather smoke."

Then there is COPD sufferer Michael, who agonizes over how to tell his grandson "he may not be around to share his life much longer." Another ad features Nathan, who has severe lung damage from being exposed to secondhand smoke at work.

In addition, there is a new ad featuring Terrie Hall, who in previous ads showed what someone with head and neck cancer has to do to "get ready for the day." In the new ad, she wishes she had recorded herself before her voice box was removed, so that her grandson could have heard her normal voice.

An antismoking advocacy group praised the decision to run a second round of ads.

"We applaud the CDC and the Obama administration for continuing this national media campaign and for their leadership in the fight against tobacco use," Matthew Myers, president of the Campaign for Tobacco-Free Kids, said in a statement.

"The CDC's campaign is a smart investment that will save lives and save money by reducing tobacco-related health care costs, which total $96 billion a year in the United States," Myers said.

"Tobacco companies spend $8.5 billion a year -- nearly $1 million every hour -- to market their deadly and addictive products, often in ways that entice kids," he said. "The CDC's campaign tells the harsh truth about how devastating and un
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