CBS Outernet Partners With Lifeclinic International to Bring Interactive Health Programming and Advertising to Pharmacy Locations ...(nd their customers withvalue-added inter...),Health
nd their customers with value-added interactive health monitoring systems.
"Consumers want easier ways to manage their health, and this partnership will help them do so," Cargill continued. "What's more, health and wellness advertisers are increasingly attracted by the potential of the pharmacy as a healthcare communications venue. By combining CBS Outernet and Lifeclinic's media platforms, we can offer advertisers the reach they seek, as well as the ability to engage the consumer in a rich, interactive dialogue."
"This is a meaningful step toward addressing the critical healthcare needs of this country," said Philander Claxton, President of Lifeclinic. "Our blood pressure monitors are provided by pharmacies as an important service to their customers. We believe the addition of our new health stations will become a fundamental part of the healthcare delivery system, helping people to anticipate disease threats, to learn about the risks they face and to participate in disease management programs."
"We already share common retail chains, as well as common goals, so working together makes good sense," said Lon von Hurwitz, Executive Vice President of Lifeclinic. "Consumers will be better equipped in their search for wellness, while retailers will benefit from increased medication therapy compliance, sales growth throughout the store, and customer loyalty. The model may be extended to all Lifeclinic locations, which include thousands of Fortune 500 company worksites and medical facilities, such as the Mayo Clinic and the National Institutes of Health."
About CBS Outernet
CBS Outernet, a division of CBS Corporation (NYSE: CBS.A and CBS), is a
leading provider of customized digital media networks in highly targeted
consumer environments, including grocery stores, pharmacies, medical and
dental waiting rooms, restaurants and malls and other retail locations. Its
grocery network, encompassing network services, programming and advertising
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| SOURCE CBS Corporation Copyright©2008 PR Newswire. All rights reserved |
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