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CBS Outernet Partners With Lifeclinic International to Bring Interactive Health Programming and Advertising to Pharmacy Locations Nationwide
Date:2/27/2008

NEW YORK, Feb. 27 /PRNewswire-FirstCall/ -- CBS Outernet, a leading provider of customized digital media networks to retail locations; and Lifeclinic International, Inc., the world's leading supplier of freestanding, automated vital signs monitoring equipment, today announced a definitive partnership to bring interactive health programming and advertising to pharmacy locations nationwide. The partnership will dramatically expand both companies' host of offerings to the retail pharmacy marketplace.

Working together with CBS Outernet, Lifeclinic is introducing digitally connected "health stations" to selected pharmacies nationwide, providing customers with a wide range of routine tests (such as blood pressure, cholesterol, pulse and weight measurements), centralized Web-enabled storage of test results, educational content and online disease management programs.

CBS Outernet will manage digital video screens in and around the pharmacy area that will educate shoppers about Lifeclinic's health station offerings, and provide relevant health-related information and advertising. Under the partnership agreement, CBS Outernet will provide network services, programming and advertising sales.

"CBS is uniquely qualified to serve pharmacies and other burgeoning digital out-of-home retail channels through its vast experience in program development, network management, unrivaled content resources and robust sales relationships," said Virginia Cargill, President of CBS Outernet. "CBS believes in the potential of this medium, and is committed to investing in the business to continue our strong growth trajectory."

Lifeclinic's blood pressure monitoring stations are currently used more than 300 million times each year in more than 25,000 pharmacies, and over 4,000 corporate, hospital and government locations throughout the United States. The company's vision is to build upon its vast national presence and existing relationships to provide pharmacies a
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SOURCE CBS Corporation
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