CATalyst Summit Declared a Success: It's All Abou...(their plan to partner on developing feli...),Health

Date:2/18/2008

their plan to partner on developing feline life-stage wellness guidelines for veterinary professionals. Winn Feline Foundation will coordinate the writing of a consumer version of the guidelines with the assistance of writers on its media committee. This effort will be underwritten by Hill's Pet Nutrition, Inc.

The CATalyst Summit was first announced as the American Veterinary Medical Association (AVMA) released the 2007 U.S. Pet Ownership & Demographics Sourcebook, which showed an increase in the cat population coupled with a decline in veterinary visits for cats. Jim Flanigan, Director of Marketing for the AVMA, presented the Sourcebook data along with findings from the Perceptions and Attitudes of Pet Owners study from BNResearch. These studies concluded that cats from households with both dogs and cats were seen by the veterinarian significantly less often than dogs from these same households.

"The CATalyst Summit brought together a significant cross section of organizations and industry to overwhelmingly declare the need to elevate the standard of care for cats," Dan Kramer, senior marketing manager, Pfizer Animal Health, said. "Now that the action plan has been unanimously endorsed, it is up to all parties, industry, the veterinary profession, enthusiasts and charitable organizations to become engaged and support these standards. Only together can we make a difference, and it is the responsibility of each of us to make this happen."

More information about The CATalyst Summit is available at the event Web site, http://www.catalystsummit.org. Companies and organizations interested in sponsorships and more information can contact Lea-Ann Germinder, APR, at 816-822-0192 or at lgerminder@germinder.com.

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The American Association of Feline Practitioners improves the health and well-being of cats by supporting high stand
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SOURCE American Association of Feline Practitioners Copyright©2008 PR Newswire. All rights reserved

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