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BusinessCard2 Wins Social Business Innovation Award

Gets top spot for efficiency and transformation through the use of social tools.

Minneapolis, MN (PRWEB) February 16, 2010 -- BusinessCard2™, a web-based personal brand management, marketing, and social networking service, has been named the winner of the Social Business Innovation Awards. The competition was established to recognize great work in open/social business and organizational design, innovation, transformation, and efficiency using social technologies.

"We have the best set of tools in history for people to find each other and act together to create and improve on the things that matter to them," said David Cushman, founder of the Social Business Innovation Awards. "I hope you will join with me to celebrate the best of them -- and through this find a path to the communities-of-purpose-driven future of the organization."

Social business is defined as businesses organized around social networks and the use of social technologies to support them. The context for business has changed dramatically in recent years - a shifting global economic climate, accelerating need for sustainable operations, and a political and societal demand for increased openness and transparency in business. The social business is an organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web.

"One of our core beliefs is that business is not just about companies, products, and services, but about meaningful connections between people," said Lief Larson, co-creator of BusinessCard2. "In the new social business environment, where one doesn't get a second chance to make a first impression, it is incumbent upon professionals to manage their online reputation, their "personal brand." BusinessCard2 users can easily manage, distribute, and market their personal brand by creating a compact electronic business card that can include a bio, images, files, videos, slideshows, podcasts, links to their social media sites, and more. The product allows users to have complete control over their online identity, and to distribute it openly across the web."

"We are very honored and humbled to win the Social Business Innovation Awards," said Larson. "Our technology road map is focused on using the social infrastructure to build visibility within specific markets and help give our users the tools to form new connections. To have our efforts recognized is just an unbelievably great feeling, which we share with the tens of thousands of people who use BusinessCard2 and have contributed to our personal branding and personal marketing platform."

About the Social Business Innovation Awards
The awards were established to recognize great work in open/social business and organizational design, innovation, transformation, and efficiency using social technologies. You can view past winners and nominate those using social business by visiting:

About BusinessCard2
BusinessCard2 is an online personal brand management, marketing, and social networking service that helps professionals network, exchange, and distribute content rich business cards online. It is a product of Workface Inc., a venture-backed firm based in Minneapolis, MN. BusinessCard2 helps professionals create, control, and leverage their unique professional online identity via a portable and interactive digital business card. Anyone can create a free BusinessCard2 at


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