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Business coach Casey Gollan Reveals 9 Lessons He Learnt from 9 Years of Facebook Marketing
Date:6/21/2013

(PRWEB) June 21, 2013

The first lesson Gollan maintains, is that businesses should not regard Facebook as ‘the be all and end all.’ Instead they should see it as just one spoke in the marketing wheel.

“It’s dangerous to put all your eggs in the Facebook basket,” said Gollan, in his tip sheet titled 9 Lessons I Learnt From 9 Years of Facebook Marketing.

“Facebook is important in marketing terms, but use it as a way to get potential customers to come to your website or sign up for seminars. Never set up home on the site itself.

“Unless you’re on the Facebook executive committee, no-one really knows how the site will change as it develops which could, of course, make your business extremely vulnerable.”

Instead Gollan says, it makes sense to use Facebook as a means of finding new customers and engaging with existing ones by updating them on business and even sector news.

Facebook itself is regarded as a news medium so it makes sense for a business to keep their page updated and relevant.Gollan suggests around 80 per cent of a company’s Facebook posts should centre around their own business with 20 per cent aimed specifically at drawing customers to the company's main website through asking them sign up for an event or product giveaway.

Gollan’s second Facebook tip is to update the company page often. This advice comes on the back of various recent surveys which state a typical individual uses the social marketing site for around 12 minutes every day. Therefore the more posts a company puts up, the more frequent they will appear in follower’s newsfeeds and the higher the likelihood they will be viewed.

The third point Gollan makes when it comes to businesses and Facebook use is that fo
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