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Business Strategist Applies Corporate Experience to Self-Help: 'Make It Happen'

ATLANTA, Feb. 20 /PRNewswire/ -- Many people seek answers to questions of motivation and self-actualization. "Make It Happen" (published by iUniverse) by Justin Honaman employs lessons learned in his career working with multinational corporations to the individual level in an effort to help others direct their energies and develop their "personal brand."

Honaman explains in the first few chapters of "Make It Happen" that personal branding is the process whereby people, and by extension their careers, are marketed as brands. It is necessary to note that while previous self-help management techniques were about changing one's habits and interactions, the personal branding theory supposes instead that success comes from self-packaging. In other words, self-actualization is meaningless if the world doesn't know. One must "repackage" themselves in regards to all aspects of their lives.

Perhaps one of the most important lessons that Honaman attempts to impart in "Make It Happen" is that his book and his methods are not just for corporate "hard hitters." In point of fact he believes that anyone from community leaders to librarians can employ the ideas and methods contained in "Make It Happen" to further any and all their personal goals.

        Think of your personal brand as a bank account. The value of that
        account increases when you invest in relationships with your family,
        when you complete a new training program, receive a new degree, or
        even when you lead a volunteer program for a community organization.
        It increases when you develop a stronger relationship with God. It
        increases when you spend time learning from your parents, siblings
        and extended family. It increases when you commit time and/or money
        to philanthropic programs. And most importantly, it increases when
        you gain a better understanding of your personal values, ethics,
        morals and beliefs -- your authentic self -- and live them out in
        your everyday personal and professional interactions.

Justin Honaman works as the Director of Customer Intelligence for Coca-Cola Bottlers' Sales & Services Customer Business Solutions. Honaman's background includes extensive strategic business and technology experience in the areas of business intelligence, customer relationship management, data mining, and marketing analytics. Honaman serves as a board member for several Atlanta-area business, leadership and philanthropic organizations, leads fundraising efforts at his alma mater (Georgia Tech), and is involved as an advisory board member of 1-to-1 Magazine and Consumer Goods Magazine. In addition to receiving his undergraduate degree from Georgia Tech, Honaman earned a graduate degree in Business Administration from Auburn University.

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