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Business Coach Casey Gollan Spills The Beans On Why Business Blogging Is All It's Cracked Up To Be
Date:6/24/2013

(PRWEB) June 25, 2013

The bulk of B2B companies don't blog and that's a mistake, according to leading Australian business coach Casey Gollan whose article Is Business Blogging All It's Cracked Up To Be? sets out the reasons why a company really needs to get its own blog up and running.

Says Gollan: “In certain industries, having a blog with unique, valuable, regularly-published content is the norm. If you're in tech, marketing, or SEO, you likely have a blog, and know how critically important it is to your business growth.

“But for many business owners, the benefits of blogging are more elusive, and the practice itself can feel overwhelming. So, is business blogging really worth all the effort?”

Gollan reckons if businesses looked at the latest statistics they would realise that in reality, blogging is the way forward. These include:

  •     82% of businesses who blog report a positive ROI for inbound marketing
  •     Businesses that blog receive, on average, 55% more website visitors, 97% more inbound links, and 434% more indexed pages
  •     Small businesses that blog get 126% more lead growth than small businesses that do not blog
  •     Once a blog has 21-54 posts its traffic generation rises 30%

Gollan's latest news bulletin has further points to prove his argument for business blogging such as getting organic search engine traffic to a website. It also allows companies to
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