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Business Coach Casey Gollan Shows How to Make More Miraculous Conversions with These E-mail Marketing Tips
Date:6/6/2013

(PRWEB) June 06, 2013

In his latest news update titled Email Marketing Best Practices, Tips & Tricks coach Casey Gollan shows how to make the most of marketing e-mails by introducing a series of Must Do’s which are guaranteed to make emails more lively and appealing to customers.

Gollan advises businesses should adhere to a set of rules he's come up with when considering sending emails out to customers. One of these concerns is the frequency and timing of marketing emails. As a rule, most digital marketing strategists advise sending out a marketing email around once a week, says Gollan (any longer than once a month and customers may not recognize the email address and automatically consider it spam).

A much debated topic is when to send out emails. According to the email marketing company Get Response, their survey showed between 8 to 10am and 3 to 4pm were the times when customers were more likely to be receptive to an e-newsletter – with around one quarter of e-newsletters being opened within an hour and most clicks through to websites or social media pages taking place around 3pm.

Gollan also considers the formulas emails are sent out in – whether text or HTML. In other words, he advises finding out what suits the customer best – what form they like their e-newsletter in, when they’re more likely to open it and what they want to read about. And it wouldn’t do any harm to ask them, he suggests.

Sticking with statistics, around eight out of ten individuals admitted they would read only the headline of an email before deleting it while only two out of 10 people said they would go on to read the actual body of the email.

When it comes to the content

Source: PRWeb
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