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Business Book Author is Breaking All the Rules and Utilizing Social Media in a Way that Has Never Been Done Before
Date:3/25/2010

> Why Bestseller? Gerry explains “Because having a bestseller status will get more attention to the book and better placement in the stores, which in exchange – the message of the book will be spread.

Lead with Love is inviting managers and associates to bring love to the work place, and the right kind of love – the kind of love that moves businesses. It will also move our economy forward by maximizing associates potential to achieve excellence in everything they do. Our economy needs this kind of spirit lift right now, more than ever before”.

A Bestseller campaign workspretty simply: The book needs to be sold in large quantity, and in a fairly short amount of time. If an author can sell a large number of books on Amazon.com in a very short period of time, the book can rank as a bestseller for at least an hour. That’s why it’s important to coordinate all efforts to push the book at the same time, on the same day, in this case – April 7th, 2010.

For the long run, Gerry’s expectations are of course to have a more organic-natural reaction and acceptance of the book (SEO watch out), but until then Buzz and quick reach of the Bestseller status is what he is pushing for.

For more information, and to get involved in the “Bestseller Social Extravaganza” click here.

About the Author
Gerry Czarnecki (also known as “The Leadership Czar”) is the co-founder of The National Leadership Institute (NLI), Chairman of the National Association of Corporate Directors (NACD) Florida Chapter, President & CEO of O2 Media, and the Chairman, CEO of The Deltennium Group, nationally recognized for offering leadership consulting, career coaching, financial planning and investment management services. Gerry also serves as a member of the Board of D
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