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Business Book Author is Breaking All the Rules and Utilizing Social Media in a Way that Has Never Been Done Before
Date:3/25/2010

For the promotion of his 4th leadership book --“Lead with Love”, Gerry Czarnecki has decided to push all the limits and test the Social Media world on a whole other level

Florida (PRWEB) March 25, 2010 -- Take a look at Gerry Czarnecki, Chairman of National Leadership Institute, CEO of O2 Media, Inc., and previously V.P. of HR at IBM and CEO of Bank of America. He is a traditional C- level corporate executive-- while his over 40-years of leadership and top level management experience are clearly visible in his nostalgic eyes. What yis not so obvious is his hands-on constant pursuit of new technologies, gadgets and the internet world – specifically Social Media.

For the promotion of his 4th leadership book --“Lead with Love”, Gerry has decided to push all the limits and test the Social Media world on a whole other level. Together with his hired staff including an Internet Evangelist and a Brand Manager, Gerry is doing a mass release of his book through multiple social media networks. He is posting the book, line by line on Twitter-- and chapter by chapter on his blog. He is also releasing the book on YouTube through videos of him reading the book-- and using media deployment sites like Traffic Geyser, to spread the videos on the web. He is also releasing the book on YouTube through videos of him reading the book-- and using media deployment sites like Traffic Geyser, to spread the videos on the web. He has an E-Book traveling the web, a Facebook group called “Oh no…my boss just friended me”, a provocative “Love in the Work Place” video cartoon, an Interactive and extensive monthly newsletter called “Insights”-- and more. For traditional media exposure through book PR, Gerry is sending out personalized video messages to book reviewers and TV stations, so they can get a true taste of his speaking style and insight to the book.

To date….Media feedback has not failed to respond. Gerry is going through the gamut of media reviews and appearances-- before the book is even published.

For the book release on April 7, 2010 Gerry is aiming for Bestseller status on Amazon.com. But what would make him stand out in the “Social” crowd? An iPad™ and a National TV appearance.

Forget e-books, PDFs, and other freebies. Gerry is going for the Bestseller—Slam Dunk by having a sweepstakes campaign called: Bestseller Social Extravaganza.

Buy Lead with Love on April 7-- win an iPad™
Promote Lead with Loveon April 7-- win an iPad™

Authors… Win an appearance on TV.

Having all the social butterflies out there pushing the book to a Bestseller status, for the chance to win an iPad™ -- and having all affiliate authors help for the chance to be on TV and promote their own book is what Gerry is betting on for his big Best Seller push.

Why Bestseller? Gerry explains “Because having a bestseller status will get more attention to the book and better placement in the stores, which in exchange – the message of the book will be spread.

Lead with Love is inviting managers and associates to bring love to the work place, and the right kind of love – the kind of love that moves businesses. It will also move our economy forward by maximizing associates potential to achieve excellence in everything they do. Our economy needs this kind of spirit lift right now, more than ever before”.

A Bestseller campaign workspretty simply: The book needs to be sold in large quantity, and in a fairly short amount of time. If an author can sell a large number of books on Amazon.com in a very short period of time, the book can rank as a bestseller for at least an hour. That’s why it’s important to coordinate all efforts to push the book at the same time, on the same day, in this case – April 7th, 2010.

For the long run, Gerry’s expectations are of course to have a more organic-natural reaction and acceptance of the book (SEO watch out), but until then Buzz and quick reach of the Bestseller status is what he is pushing for.

For more information, and to get involved in the “Bestseller Social Extravaganza” click here.

About the Author
Gerry Czarnecki (also known as “The Leadership Czar”) is the co-founder of The National Leadership Institute (NLI), Chairman of the National Association of Corporate Directors (NACD) Florida Chapter, President & CEO of O2 Media, and the Chairman, CEO of The Deltennium Group, nationally recognized for offering leadership consulting, career coaching, financial planning and investment management services. Gerry also serves as a member of the Board of Directors of State Farm Insurance Company and Del Global Technology, Inc., and is Chairman of the Audit Committee of each company. He is a member of the Board of Directors of State Farm Bank and State Farm Fire & Casualty; and Chairman of the Board of Aftersoft, Inc. He is also a member of the advisory board for Private Capital, Inc.

With over 40 years of experience as a leader, C level and senior executive in Fortune 100 companies (like IBM and Bank of America), privately held companies, closely held public companies and large and small non-profits, Gerry has been consistently committed to sharing his experience and vision by coaching organizations to achieve peak performance through effective leadership, focused strategy, superior organization and sound financial management. His enlightening management philosophy has led to the writing of his books: “Success Principles for Leaders”, You’re in Charge…what now?”, You’re a non-profit director…what now?” and his most recent creation, Lead with Love, due to publish April, 2010.

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Read the full story at http://www.prweb.com/releases/2010/03/prweb3769994.htm.


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