Navigation Links
BurrellesLuce White Paper Gives Advice on Turning Twitter Connections Into Community Building Blocks

A white paper just issued by BurrellesLuce, the leader in media relations services, explains how PR professionals can add a vital dimension to their Twitter activity by regularly conducting interviews on Twitter (Twitterviews), and hosting or attending offline meet-ups of Twitter followers (Tweetups).

Livingston, NJ (PRWEB) July 13, 2009 -- A white paper just issued by BurrellesLuce, the leader in media relations services, explains how PR professionals can add a vital dimension to their Twitter activity by regularly conducting interviews on Twitter (Twitterviews), and hosting or attending offline meet-ups of Twitter followers (Tweetups).

Titled "From Twitterviews to Tweetups: Putting the Social in Media," the document describes concrete steps that public relations practitioners should take to gain optimal benefit from the widely used micro-blogging tool. The white paper also features a concise glossary of terms often used in connection with Twitter.

Half of all respondents to a recent BurrellesLuce survey said they are active Twitter participants. With that statistic in mind, the white paper asserts that "the focus has shifted from racking up followers to creating meaningful content on which to form strong relationships."

One major reason Twitterviews are becoming more popular, says the white paper, is that they are conducted in real time, which significantly fosters audience involvement. To obtain the most value from that involvement, the white paper offers ten "must do" actions: six that should be taken before the Twitterview, two during the event, and two afterwards.

The white paper describes a Tweetup as a place "where the virtual meets the real," and it offers ten Tweetup tips--five for meeting hosts and five for attendees -- that can help PR professionals build on the rapport they have established with Twitter followers.

When a Twitterview or Tweetup is over, the white paper says, PR practitioners should monitor and measure the resulting coverage to track and understand how their efforts are playing out in the social media. "From there, you can either replicate or tweak your initiatives to ensure you're making the maximum impact possible."

"From Twitterviews to Tweetups: Putting the Social in Media" is available free of charge from BurrellesLuce by visiting

About BurrellesLuce:
BurrellesLuce is committed to supporting PR professionals in every step of their media relations journey. The company strives to achieve that objective by providing practical and affordable public relations software and services for media planning, media monitoring, and media measurement. Its online media relations portal, BurrellesLuce 2.0, delivers news content, as well as enabling clients to identify and connect with journalists and bloggers, track media coverage, and assess the impact of their outreach efforts. It is also through the portal that clients gain access to BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches of local, national, and international news from free and subscription sources, including social media.


Read the full story at

Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. BurrellesLuce Executive to Speak on Measuring Communications Impact At Joint Seminar of Port-Industry Group and PRSA's Detroit Chapter
2. BurrellesLuce Sponsoring Track on 'Advanced PR Strategies' At Annual Industry Summit to Be Held May 17-19 in New York
3. BurrellesLuce VP Johna Burke to Be Featured Presenter For PRSA's March 9th Free Webinar on 'Smart Measurement'
4. BurrellesLuce VP Johna Burke Among Measurement Experts To Speak at Feb. 25 Meeting of PRSA's National Capital Chapter
5. BurrellesLuce IT Expert to Explore Web 3.0's Potential PR Impact At February Luncheon Meeting of Westchester/Fairfield PRSA
6. South Carolina IABC Event to Hear from BurrellesLuce Exec on Best Ways to Reach Multi-Generation Audience
7. New White Paper from The Beryl Institute Provides Insights to Generations
8. British Medical Journal Report Supports SCHS White Paper on Statins
9. Statement About Agreement With White House and Senate Finance Committee on Health Reform
10. Statement by Jim OHara, Director, Produce Safety Project, in Response to the White House Announcement on the Proposed FDA Rule on Produce Safety
11. Cancer Gap Between Whites, Blacks May Be Biological in Part
Post Your Comments:
Related Image:
BurrellesLuce White Paper Gives Advice on Turning Twitter Connections Into Community Building Blocks 
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... ... contact center software Q-Suite, announces the incorporation of Asterisk 11 LTS (Long Term ... fully supported Asterisk 11 LTS brings Q-Suite 5.10 up-to-date with a version of ...
(Date:11/26/2015)... ... November 26, 2015 , ... Inevitably when people think Thanksgiving, they also ... buy during the Black Friday and Cyber Monday massage chair sales to ... Internet high and low to find the best massage chair deals, they can see ...
(Date:11/26/2015)... , ... November 26, 2015 , ... ... Express Travel Representative. As a franchise owner, Somu now offers travelers, value and ... destination wedding packages, private cruise sales, as well as, cabin upgrades and special ...
(Date:11/26/2015)... ... November 26, 2015 , ... Jobs in hospital medical laboratories and ... offered by healthcare staffing agency Aureus Medical Group . These fields, ... 2015 among those searching for healthcare jobs through the company’s website, ...
(Date:11/26/2015)... ... November 26, 2015 , ... ... opinion process, participated in the 61st annual Employee Benefits Conference. The Employee Benefits ... place Sunday, November 8th through Wednesday, November 11th, 2015. The conference was held ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... DUBLIN , Nov. 25, 2015 /PRNewswire/ ... announced the addition of the "Global ... to their offering. --> ... "Global Brain Monitoring Devices Market 2015-2019" ... Research and Markets ( ) ...
(Date:11/25/2015)... 2015  The American Academy of Pediatrics (AAP), ... the March of Dimes cheered today,s signature into ... Act of 2015 (S.799), which takes much-needed ... exposed to drugs, such as opioids, and to ... three organizations have worked together leading advocacy efforts ...
(Date:11/25/2015)... On Tuesday, November 24, 2015, the ... Wright Medical Technology, Inc. for product liability and ... implant device, awarded $11 million in favor of ... and three days of deliberations, the jury found ... designed and unreasonably dangerous, and that Wright Medical ...
Breaking Medicine Technology: