BurrellesLuce VP Johna Burke to Be Featured Presenter For PRSA's March 9th Free Webinar on 'Smart Measure...( BurrellesLuc...),Health

BurrellesLuce Vice President Johna Burke will present "How Smart Measurement Can Help You Survive the Media Revolution," a free webinar with PRSA that will be led on Monday afternoon, March 9.

Livingston, NJ (PRWEB) March 5, 2009 -- "How Smart Measurement Can Help You Survive the Media Revolution," is the theme of a free webinar that will be led by BurrellesLuce Vice President Johna Burke on Monday afternoon, March 9.

The webinar, which is sponsored by the Public Relations Society of America, will be held from 3:00 p.m. to 4:00 p.m. EDT.

In describing the timeliness of the webinar theme, PRSA notes that the dramatic changes confronting the media industry markedly affect the practice of public relations. The March 9th webinar, PRSA explains, will survey "the largely uncharted terrain of today's media landscape, the challenges it presents to PR professionals, and the ways in which a carefully conceived measurement program can help practitioners demonstrate their effectiveness in the new environment."

Burke will explore the following areas:

• How to chart the changes in the media industry
• Identifying the impact of those changes on journalists and PR professionals
• How practitioners can benchmark their efforts
• Best practices in quantitative and qualitative metrics
• A sample scorecard that can guide practitioners