Navigation Links
BurrellesLuce VP Johna Burke Among Measurement Experts To Speak at Feb. 25 Meeting of PRSA's National Capital Chapter
Date:2/20/2009

BurrellesLuce Vice President Johna Burke, a prominent authority on media monitoring and measurement, will be one of the expert panelists discussing strategic measurement at the Feb. 25 breakfast meeting of the National Capital Chapter of the Public Relations Society of America.

Livingston, NJ (PRWEB) February 20, 2009 -- BurrellesLuce Vice President Johna Burke, a prominent authority on media monitoring and measurement, will be one of the expert panelists discussing strategic measurement at the Feb. 25 breakfast meeting of the National Capital Chapter of the Public Relations Society of America.

The panel theme is "Using Strategic Media Measurement to Showcase Your Success." The event will be held Wednesday, Feb. 25, from 8 a.m. to 10 a.m., at Navy Memorial, 701 Pennsylvania Avenue, NW, in Washington, D.C.

In describing the session, the chapter states that, more than at any previous time, PR professionals "need accurate and detailed media measurement to prove the value" of what they're delivering. The panelists will identify tools and strategies that practitioners can use "to showcase successes and strengths." They will focus on the following areas:


  • Why measurement is vital to demonstrate media efforts
  • Measurement fundamentals
  • Measurement cost-effectiveness
  • Monitoring and analyzing the impact of social media
  • Using media measurement to demonstrate a PR professional's success to clients and internal audiences

Panelists will include (in alphabetical order):

  • Johna Burke, vice president, BurrellesLuce
  • Barbara Coons, vice president, Strategy One
  • Mike Carberry, president, CARMA International
  • Katie Delahaye Paine, CEO, KD Paine & Associates

William N. Outlaw III, communications manager for the U.S. Department of Veterans Affairs, will serve as moderator.

Prior to joining BurrellesLuce in 2000, Burke was director of public relations and investor relations for U-Haul International. She is a member of PRSA, and is Southern Region chair of the International Association of Business Communicators. Additional details regarding the Feb. 25 breakfast meeting, which is sponsored by BurrellesLuce, can be obtained from the chapter at 703-691-8733 or on its website (www.prsa-ncc.org), which can also handle registration.

About BurrellesLuce
BurrellesLuce helps communications professionals maximize their media relations results through a full range of planning, monitoring and measurement services. Besides delivering content, the company's online platform enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. The platform has been further enhanced with the introduction of BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches covering the most local, national and international news from free and subscription sources, including social media. BurrellesLuce offers three levels of measurement: Essential, Impact, and Custom.

###

Read the full story at http://www.prweb.com/releases/2009/02/prweb2133664.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. South Carolina IABC Event to Hear from BurrellesLuce Exec on Best Ways to Reach Multi-Generation Audience
2. BurrellesLuce IT Expert to Explore Web 3.0's Potential PR Impact At February Luncheon Meeting of Westchester/Fairfield PRSA
3. Novis Pharmaceuticals Announces Hiring of Thomas E. Burke III as President and CEO
4. Cheryl Burke of Dancing with the Stars Joins Forces With Time Life To Create a Brand New Dance Workout, DISCO ABS
5. Champions Biotechnology, Inc.s Doug Burkett, PhD, to Present at BIO CEO & Investor Conference
6. High alcohol consumption increases stroke risk among Chinese men
7. Survey reveals disparities in skin cancer knowledge, protection among high school students
8. Donate Life America Dispels Myths About Organ & Tissue Donation Among Hispanics During National Hispanic Heritage Month
9. Passive smoking increases sleep disturbance among pregnant women
10. Lack of sleep among new school-goers leads to behavioral, cognitive problems
11. School-based overweight prevention program may cut risk of eating disorders among girls
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
BurrellesLuce VP Johna Burke Among Measurement Experts To Speak at Feb. 25 Meeting of PRSA's National Capital Chapter
(Date:3/25/2017)... ... March 25, 2017 , ... Getting earned media coverage meaningful for ... , All through the year, Garden Media aims to provide material helpful to ... influencers and pitching client’s key messages to gain coveted media placements, Garden ...
(Date:3/24/2017)... ... March 24, 2017 , ... Infectious disease affects billions of ... United States, it’s a threat that is constantly changing and evolving. Mediaplanet's “Fighting ... offers strategies for the healthcare community to help decrease the number of completely ...
(Date:3/24/2017)... ... ... The iaedp Foundation, the premier provider of educational programs and training standards for eating ... of disordered eating, announced today that the 2017 Symposium set a new attendance record ... countries converged on the Green Valley Resort in Las Vegas. , “We are ...
(Date:3/24/2017)... ... 24, 2017 , ... Northridge dentists, Dr. Michel ... sleep apnea and TMJ at their office. TMJ, or temporomandibular joint disorder, has ... type, is increasingly being treated at dental offices with newly developed procedures and ...
(Date:3/24/2017)... Texas (PRWEB) , ... March 24, 2017 , ... ... 2017 the year of enhancements, upgrading their training and leads programs. , In ... University. Reserved for elite sales agents, Performance Partners is designed to teach how ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... Research and Markets has announced the addition of the "Deep ... to their offering. ... The Deep Learning: Drug Discovery and Diagnostics Market, 2017-2035 report examines ... deep learning solutions within the healthcare domain. Primarily driven by the ... solution to generate relevant insights from medical data. ...
(Date:3/24/2017)... , March 24, 2017 Global ... industry including definitions, classifications, applications and industry chain structure. ... market including development history, competitive landscape analysis, and major ... ... spread across 105 pages providing 10 company profiles and ...
(Date:3/24/2017)... Research and Markets has announced the addition of the ... their offering. ... provides separate comprehensive analytics for the US, Canada , ... Asia-Pacific , Latin America , and Rest of ... 2022. Also, a six-year historic analysis is provided for these markets. Market ...
Breaking Medicine Technology: