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BurrellesLuce VP Johna Burke Among Measurement Experts To Speak at Feb. 25 Meeting of PRSA's National Capital Chapter
Date:2/20/2009

BurrellesLuce Vice President Johna Burke, a prominent authority on media monitoring and measurement, will be one of the expert panelists discussing strategic measurement at the Feb. 25 breakfast meeting of the National Capital Chapter of the Public Relations Society of America.

Livingston, NJ (PRWEB) February 20, 2009 -- BurrellesLuce Vice President Johna Burke, a prominent authority on media monitoring and measurement, will be one of the expert panelists discussing strategic measurement at the Feb. 25 breakfast meeting of the National Capital Chapter of the Public Relations Society of America.

The panel theme is "Using Strategic Media Measurement to Showcase Your Success." The event will be held Wednesday, Feb. 25, from 8 a.m. to 10 a.m., at Navy Memorial, 701 Pennsylvania Avenue, NW, in Washington, D.C.

In describing the session, the chapter states that, more than at any previous time, PR professionals "need accurate and detailed media measurement to prove the value" of what they're delivering. The panelists will identify tools and strategies that practitioners can use "to showcase successes and strengths." They will focus on the following areas:


  • Why measurement is vital to demonstrate media efforts
  • Measurement fundamentals
  • Measurement cost-effectiveness
  • Monitoring and analyzing the impact of social media
  • Using media measurement to demonstrate a PR professional's success to clients and internal audiences

Panelists
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Source: PRWeb
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