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BurrellesLuce Sponsoring Track on 'Advanced PR Strategies' At Annual Industry Summit to Be Held May 17-19 in New York
Date:5/12/2009

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Another track in the summit program, "Special Problems," will include a panel discussion titled "How to Choose the Best Media Relations Management System." BurrellesLuce Executive Vice President Steve Shannon is among the industry executives who will explore the topic when the panel convenes on Tuesday afternoon, May 19.

Three BurrellesLuce vice presidents - Johna Burke, Debbie Friez, and Tressa Robbins - are scheduled to introduce sessions in the "Advanced PR Strategies" track. They and Shannon are all seasoned veterans with a firm grasp of the challenges facing public relations practitioners. In addition, each has developed expertise in specific areas, as follows:

Johna Burke - media measurement; multigenerational audiences
Debbie Friez - social media; professional education
Tressa Robbins - online media databases; client-service strategies and tactics
Steve Shannon - copyright compliance; technological advances in media monitoring

BurrellesLuce is an anchor sponsor of the 2009 Media Relations Summit.

About BurrellesLuce
BurrellesLuce helps communications professionals maximize their media relations results through a full range of planning, monitoring and measurement services. Besides delivering content, the company's onli
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