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BurrellesLuce IT Expert to Explore Web 3.0's Potential PR Impact At February Luncheon Meeting of Westchester/Fairfield PRSA
Date:2/4/2009

Jeffrey Barrett, a veteran web developer and chief architect of BurrellesLuce 2.0, will be the featured speaker at the Feb. 11th luncheon of the Westchester/Fairfield Chapter of the Public Relations Society of America.

Livingston, NJ (PRWEB) February 4, 2009 -- Jeffrey Barrett, a veteran web developer and chief architect of BurrellesLuce 2.0, will be the featured speaker at the Feb. 11th luncheon of the Westchester/Fairfield Chapter of the Public Relations Society of America.

Barrett's theme will be "Gearing Up for Web 3.0: What PR Practitioners Can Expect." The event will be held in Greenwich, in Fairfield County, Conn. Fairfield and adjacent Westchester County, N.Y., comprise the geographic area served by the chapter.

Following on the heels of Web 2.0, the "semantic web" (as Web 3.0 is also called) is gradually taking center stage in the digital revolution. Web 3.0 is at the heart of many predictions about the future of the Internet and its impact on media relations. In his presentation, Barrett will examine:

  • Ways the semantic web could improve the work lives of PR professionals
  • How Web 3.0 could affect the evolution of PR standards
  • New technology that enhances the functions PR practitioners already perform

BurrellesLuce 2.0 is used by PR professionals to monitor, share, organize, and measure online and print news. Barrett, its chief architect, started as a web developer for Merck & Co. and has more than a decade of experience designin
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