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BurrellesLuce Executive to Speak on Measuring Communications Impact At Joint Seminar of Port-Industry Group and PRSA's Detroit Chapter
Date:6/17/2009

BurrellesLuce Vice President Johna Burke will join other experts on a panel discussing strategic measurement during a seminar co-sponsored by the American Association of Port Authorities (AAPA) and the Detroit Chapter of the Public Relations Society of America (PRSA), June 23-25 in Detroit.

Livingston, NJ (PRWEB) June 17, 2009-- BurrellesLuce Vice President Johna Burke will join other experts on a panel discussing strategic measurement during a seminar co-sponsored by the American Association of Port Authorities (AAPA) www.aapa-ports.org and the Detroit Chapter of the Public Relations Society of America (PRSA) www.prsadetroit.org, June 23-25 in Detroit. The two-and-a-half day event is a comprehensive public relations and marketing seminar, focusing on the theme of "Strategic Public Relations Planning, Executing and Measurement." Burke will sit on a panel covering "Formal and Informal Communications Audits," which will examine the benefits of measuring the results of a communications plan.

The seminar will explore the following topics:

 
  • Defining measurement objectives and goals that meet an organization's individual needs.
  • Identifying the full range of options available in developing a successful strategic communications plan.
  • Implementing a media measurement program that provides actionable results.

On the seminar's final day, attendees will be shown examples of real-life strategic communications plans, and will then break out into interactive groups to formulate their own initiatives.

Ms. Burke is a prominent authority on results-oriented media measurement who is often invited to talk about best practices in public relations, including the measurement of PR effectiveness. She joined BurrellesLuce in 2000, after serving as director of public and investor relations for U-Haul International. Ms. Burke is a PRSA member and the Southern Region chairperson of the International Association of Business Communicators.

About BurrellesLuce
BurrellesLuce www.burrellesluce.com helps communications professionals maximize their media relations results through a full range of planning, monitoring, and measurement services. Besides delivering content, the company's online platform enables clients to target and connect with journalists and bloggers, monitor the media for coverage, and measure and understand the impact of their outreach efforts. The platform has been further enhanced with the introduction of BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches covering the most local, national and international news from free and subscription sources, including social media.

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Read the full story at http://www.prweb.com/releases/2009/06/prweb2541954.htm.


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BurrellesLuce Executive to Speak on Measuring Communications Impact At Joint Seminar of Port-Industry Group and PRSA's Detroit Chapter
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