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BurrellesLuce Executive to Speak on Measuring Communications Impact At Joint Seminar of Port-Industry Group and PRSA's Detroit Chapter
Date:6/17/2009

BurrellesLuce Vice President Johna Burke will join other experts on a panel discussing strategic measurement during a seminar co-sponsored by the American Association of Port Authorities (AAPA) and the Detroit Chapter of the Public Relations Society of America (PRSA), June 23-25 in Detroit.

Livingston, NJ (PRWEB) June 17, 2009-- BurrellesLuce Vice President Johna Burke will join other experts on a panel discussing strategic measurement during a seminar co-sponsored by the American Association of Port Authorities (AAPA) www.aapa-ports.org and the Detroit Chapter of the Public Relations Society of America (PRSA) www.prsadetroit.org, June 23-25 in Detroit. The two-and-a-half day event is a comprehensive public relations and marketing seminar, focusing on the theme of "Strategic Public Relations Planning, Executing and Measurement." Burke will sit on a panel covering "Formal and Informal Communications Audits," which will examine the benefits of measuring the results of a communications plan.

The seminar will explore the following topics:

 
  • Defining measurement objectives and goals that meet an organization's individual needs.
  • Identifying the full range of options available in developing a successful strategic communications plan.
  • Implementing
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BurrellesLuce Executive to Speak on Measuring Communications Impact At Joint Seminar of Port-Industry Group and PRSA's Detroit Chapter
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