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Bupa International Growth in China Leads to Drop in Premiums for Pacific Prime SME Clients
Date:5/30/2013

Hong Kong (PRWEB) May 31, 2013

Pacific Prime’s SME clients can look forward to lower premium rates as Bupa International have announced further discounts on standard premiums for their Company plans in China.

Bupa Intl are focussing on increasing their already growing market share in Asia and believe that reducing the premiums of their SME plans in China by 30% across the board will help to show their commitment to the region.

Both Pacific Prime and Bupa International anticipate a very positive response from this new offer as clients will now be able to receive some of the highest level of coverage available, with a market competitive premium.

Bupa’s individual plans have already performed well in Asia but this move to reduce SME premiums is an attempt to gather more Chinese companies as clients. The insurer is highly confident that this premium reduction will help continue to build their SME portfolio that has been so successful for them in other parts of the world.

Currently, Bupa offers three basic plan options on their company insurance plans; Essential, Classic and Gold plans. Whilst these plans are exceptionally comprehensive in their coverage, Pacific Prime believes that they could be even more successful if they had the ability to tailor benefits.

Chinese businesses looking for insurance plans for SME groups tend to favour customisable plans which have the ability to e.g. limit a plan to a specific region of China or to a group of hospitals. Pacific Prime analysts are of the opinion that plans which are more catered specifically to China and Chinese clients have been more successful in the region.

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