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Bumble Bee Foods Launches BeeWell Miles; An Interactive Health and Wellness Program Benefitting the Y-Me National Breast Cancer Foundation
Date:5/1/2008

their local neighborhood through Health's Girls Gotta Move Running Club. The website also offers a wide variety of articles, recipes, tips, and quizzes from Health magazine to show how eating well can be simple and easy. Consumers can log what they eat on BeeWellMiles.com to understand the calories associated with their diet. Then, by logging the miles they walk or run each day, consumers can gauge how well they are offsetting the calories through exercise.

Plus, when consumers log their miles, they have a chance to instantly win one of over 10,000 prizes including ASICS(R) footwear, Fitbug(R) memberships including USB accelerometer and online coaching for one year, $100 spa certificates (redeemable at spas nationwide), $50 BeeWell Checks redeemable at any electronic store nationwide for MP3 players and other electronics, $20 BeeWell Check redeemable at any sport store nationwide for sporting gear and apparel, pedometers and music downloads. No purchase necessary to participate.

Funding raised through the BeeWell Miles program will help Bumble Bee Foods support core Y-ME initiatives including the 24-hour national breast cancer hotline, survivor and partner match programs and wig and prosthesis bank.

More information on the BeeWell Miles program can be found at http://www.BeeWellMiles.com. For more information on Bumble Bee Foods, please visit http://www.bumblebee.com.

About Bumble Bee Foods

Bumble Bee Foods, LLC, headquartered in San Diego, is the U.S. operating subsidiary of Connors Bros. Income Fund (TSX: CBF.UN) -- a limited purpose trust established under the laws of Ontario, Canada. Bumble Bee Foods comprises North America's largest branded seafood company, offering a full line of canned tuna, salmon, sardine, and specialty protein products marketed under leading brands including Bumble Bee(R), Clover Leaf(R), Brunswick
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SOURCE Bumble Bee Foods
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