Navigation Links
Bumble Bee Foods Launches BeeWell Miles; An Interactive Health and Wellness Program Benefitting the Y-Me National Breast Cancer Foundation
Date:5/1/2008

Campaign Encourages Consumers to Get Active and Give Back By Logging Miles

and Eating Right

SAN DIEGO, May 1 /PRNewswire/ -- A healthy lifestyle is always important and to encourage consumers to get active, Bumble Bee Foods today launched the BeeWell Miles Program, benefitting the Y-ME National Breast Cancer Organization with a donation of up to $200,000. Running from May 1 to June 30, 2008, BeeWell Miles encourages and inspires consumers to get moving and eat healthy via BeeWellMiles.com, an interactive website dedicated to creating an active lifestyle.

Consumers can participate in the BeeWell Miles program in a variety of ways. One way is through healthy eating. During the two-month campaign, grocery store shelves will get a makeover with 10 million pink Bumble Bee(R) Solid White Albacore tuna cans -- a low fat, high protein food that is ideal for a healthy diet. Through these special pink cans, Bumble Bee Foods is making an initial donation of $150,000 to Y-ME. In addition to eating well, BeeWell Miles will encourage consumers to get active via BeeWellMiles.com, an interactive Web site where consumers can get information for a healthy lifestyle and log the miles they are walking or running each day. When one million miles are logged, Bumble Bee Foods will donate an additional $50,000 to Y-ME for a total donation of $200,000.

"A healthy lifestyle is central to Bumble Bee's mission and core identity," said Dave Melbourne, senior vice president, consumer marketing for Bumble Bee Foods. "Bumble Bee Foods is delighted to partner with Health magazine's Girls Gotta Move Running Club to present a campaign that can inspire positive change towards a healthy lifestyle, as well as give back to a meaningful cause through the Y-ME National Breast Cancer Organization."

The website will offer tools to make the most of one's healthy active lifestyle. For example, consumers can meet other health-minded individuals in their local neighborhood through Health's Girls Gotta Move Running Club. The website also offers a wide variety of articles, recipes, tips, and quizzes from Health magazine to show how eating well can be simple and easy. Consumers can log what they eat on BeeWellMiles.com to understand the calories associated with their diet. Then, by logging the miles they walk or run each day, consumers can gauge how well they are offsetting the calories through exercise.

Plus, when consumers log their miles, they have a chance to instantly win one of over 10,000 prizes including ASICS(R) footwear, Fitbug(R) memberships including USB accelerometer and online coaching for one year, $100 spa certificates (redeemable at spas nationwide), $50 BeeWell Checks redeemable at any electronic store nationwide for MP3 players and other electronics, $20 BeeWell Check redeemable at any sport store nationwide for sporting gear and apparel, pedometers and music downloads. No purchase necessary to participate.

Funding raised through the BeeWell Miles program will help Bumble Bee Foods support core Y-ME initiatives including the 24-hour national breast cancer hotline, survivor and partner match programs and wig and prosthesis bank.

More information on the BeeWell Miles program can be found at http://www.BeeWellMiles.com. For more information on Bumble Bee Foods, please visit http://www.bumblebee.com.

About Bumble Bee Foods

Bumble Bee Foods, LLC, headquartered in San Diego, is the U.S. operating subsidiary of Connors Bros. Income Fund (TSX: CBF.UN) -- a limited purpose trust established under the laws of Ontario, Canada. Bumble Bee Foods comprises North America's largest branded seafood company, offering a full line of canned tuna, salmon, sardine, and specialty protein products marketed under leading brands including Bumble Bee(R), Clover Leaf(R), Brunswick(R) and Beach Cliff(R). The Bumble Bee brand has established significant consumer awareness and loyalty based on the superior quality of its protein products. For more information on Bumble Bee, visit http://www.bumblebee.com.

About Y-ME

Y-ME National Breast Cancer Organization's mission is to ensure, through information, empowerment and peer support, that no one faces breast cancer alone. Y-ME has the only 24-hour hotline staffed entirely by trained breast cancer survivors. Additionally, affiliates throughout the nation provide services such as support groups, early detection workshops, wigs and prostheses for women with limited resources and advocacy on breast cancer related policies.


'/>"/>
SOURCE Bumble Bee Foods
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Scientists Develop Natural Protection for Stored Foods
2. September: Time to Try Cholesterol-Free Soyfoods
3. Cutting Salt Wont Affect Foods Safety
4. American Diabetes Association and Goya Foods Inc. Team Up To Support Diabetes Awareness and Outreach in the Latino Community
5. Whole Foods Market(R) Donates $25,000, for Midwest Farmers - Hoping to Match an Additional $10,000, via Customer Donations
6. Eating AGE-Rich Foods Causes Dysfunction Linked to Heart Disease
7. Whole Foods Market(R) Helps Shoppers Understand the Benefits of Natural Cosmetics
8. Pressure to Promote Healthier Eating to Cause Minor Growing Pains for Kids Licensed Foods and Beverages
9. Food 4 Less/Foods Co Pink Tag Campaign to Raise $150,000 for Breast Cancer Awareness in October
10. Healthy Living Made Easy with New Diabetes Foodsmart e-Newsletter
11. Stop & Shop Alerts Customers to Product Advisory by ConAgra Foods
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/21/2017)... ... August 22, 2017 , ... The ... as a 2017-2018 inductee into its VIP Woman of the Year Circle. She ... nation’s leading networking organization exclusively for professional women, boasting more than 850,000 members, ...
(Date:8/21/2017)... MINNEAPOLIS, MINN (PRWEB) , ... August 21, 2017 ... ... Sports Group, today announced that it has become the Official Technology Partner of ... their AES (Advanced Event Systems) volleyball software, along with providing sport ...
(Date:8/21/2017)... ... August 21, 2017 , ... Duncan ... program serving the people of Michigan. The new initiative fundraises for the Kalamazoo ... the very forefront of animal protection and welfare by addressing the root causes ...
(Date:8/21/2017)... ... ... The American Hospital Association (AHA) has elected Claire Zangerle, Chief Nurse Executive ... of Trustees for a three-year term beginning January 1, 2018. , The ... are committed to the improvement of health in their communities. Founded in 1898, the ...
(Date:8/21/2017)... ... ... The Industrial Designers Society of America (IDSA) hosted the ... Aug. 19, 2017 in Atlanta, GA—revealing which 25 designs won Gold and which 52 ... See all the winners at http://www.idsa.org/awards/idea/gallery . , “I hope you’re as excited ...
Breaking Medicine News(10 mins):
(Date:8/15/2017)... , Aug. 15, 2017 Diplomat Pharmacy, ... to Michigan residents. ... Flint retail pharmacy, G-3320 Beecher Road. ... by the Food and Drug Administration, is intended to ... drowsiness, slowed breathing, and loss of consciousness. The medication ...
(Date:8/11/2017)... CAESAREA, Israel , Aug. 11, 2017 ... company with mobile health and big data solutions, today ... results on Monday, August 14 and host a conference ... second quarter 2017 operating and financial results and its ... call will be hosted by Erez Raphael , ...
(Date:8/7/2017)... Zimmer Biomet Holdings, Inc. (NYSE and SIX: ZBH), ... Board of Directors has approved the payment of a quarterly ... The cash dividend of ... 27, 2017 to stockholders of record as of the close ... are subject to approval of the Board of Directors and ...
Breaking Medicine Technology: