Navigation Links
Bumble Bee Foods Launches BeeWell Miles; An Interactive Health and Wellness Program Benefitting the Y-Me National Breast Cancer Foundation

Campaign Encourages Consumers to Get Active and Give Back By Logging Miles

and Eating Right

SAN DIEGO, May 1 /PRNewswire/ -- A healthy lifestyle is always important and to encourage consumers to get active, Bumble Bee Foods today launched the BeeWell Miles Program, benefitting the Y-ME National Breast Cancer Organization with a donation of up to $200,000. Running from May 1 to June 30, 2008, BeeWell Miles encourages and inspires consumers to get moving and eat healthy via, an interactive website dedicated to creating an active lifestyle.

Consumers can participate in the BeeWell Miles program in a variety of ways. One way is through healthy eating. During the two-month campaign, grocery store shelves will get a makeover with 10 million pink Bumble Bee(R) Solid White Albacore tuna cans -- a low fat, high protein food that is ideal for a healthy diet. Through these special pink cans, Bumble Bee Foods is making an initial donation of $150,000 to Y-ME. In addition to eating well, BeeWell Miles will encourage consumers to get active via, an interactive Web site where consumers can get information for a healthy lifestyle and log the miles they are walking or running each day. When one million miles are logged, Bumble Bee Foods will donate an additional $50,000 to Y-ME for a total donation of $200,000.

"A healthy lifestyle is central to Bumble Bee's mission and core identity," said Dave Melbourne, senior vice president, consumer marketing for Bumble Bee Foods. "Bumble Bee Foods is delighted to partner with Health magazine's Girls Gotta Move Running Club to present a campaign that can inspire positive change towards a healthy lifestyle, as well as give back to a meaningful cause through the Y-ME National Breast Cancer Organization."

The website will offer tools to make the most of one's healthy active lifestyle. For example, consumers can meet other health-minded individuals in their local neighborhood through Health's Girls Gotta Move Running Club. The website also offers a wide variety of articles, recipes, tips, and quizzes from Health magazine to show how eating well can be simple and easy. Consumers can log what they eat on to understand the calories associated with their diet. Then, by logging the miles they walk or run each day, consumers can gauge how well they are offsetting the calories through exercise.

Plus, when consumers log their miles, they have a chance to instantly win one of over 10,000 prizes including ASICS(R) footwear, Fitbug(R) memberships including USB accelerometer and online coaching for one year, $100 spa certificates (redeemable at spas nationwide), $50 BeeWell Checks redeemable at any electronic store nationwide for MP3 players and other electronics, $20 BeeWell Check redeemable at any sport store nationwide for sporting gear and apparel, pedometers and music downloads. No purchase necessary to participate.

Funding raised through the BeeWell Miles program will help Bumble Bee Foods support core Y-ME initiatives including the 24-hour national breast cancer hotline, survivor and partner match programs and wig and prosthesis bank.

More information on the BeeWell Miles program can be found at For more information on Bumble Bee Foods, please visit

About Bumble Bee Foods

Bumble Bee Foods, LLC, headquartered in San Diego, is the U.S. operating subsidiary of Connors Bros. Income Fund (TSX: CBF.UN) -- a limited purpose trust established under the laws of Ontario, Canada. Bumble Bee Foods comprises North America's largest branded seafood company, offering a full line of canned tuna, salmon, sardine, and specialty protein products marketed under leading brands including Bumble Bee(R), Clover Leaf(R), Brunswick(R) and Beach Cliff(R). The Bumble Bee brand has established significant consumer awareness and loyalty based on the superior quality of its protein products. For more information on Bumble Bee, visit

About Y-ME

Y-ME National Breast Cancer Organization's mission is to ensure, through information, empowerment and peer support, that no one faces breast cancer alone. Y-ME has the only 24-hour hotline staffed entirely by trained breast cancer survivors. Additionally, affiliates throughout the nation provide services such as support groups, early detection workshops, wigs and prostheses for women with limited resources and advocacy on breast cancer related policies.

SOURCE Bumble Bee Foods
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Scientists Develop Natural Protection for Stored Foods
2. September: Time to Try Cholesterol-Free Soyfoods
3. Cutting Salt Wont Affect Foods Safety
4. American Diabetes Association and Goya Foods Inc. Team Up To Support Diabetes Awareness and Outreach in the Latino Community
5. Whole Foods Market(R) Donates $25,000, for Midwest Farmers - Hoping to Match an Additional $10,000, via Customer Donations
6. Eating AGE-Rich Foods Causes Dysfunction Linked to Heart Disease
7. Whole Foods Market(R) Helps Shoppers Understand the Benefits of Natural Cosmetics
8. Pressure to Promote Healthier Eating to Cause Minor Growing Pains for Kids Licensed Foods and Beverages
9. Food 4 Less/Foods Co Pink Tag Campaign to Raise $150,000 for Breast Cancer Awareness in October
10. Healthy Living Made Easy with New Diabetes Foodsmart e-Newsletter
11. Stop & Shop Alerts Customers to Product Advisory by ConAgra Foods
Post Your Comments:
(Date:11/27/2015)... ... November 27, 2015 , ... An inventor, from Hopkinsville, ... prescription medications at home, so he invented the patent-pending ELECTRONIC M.D. , The ... medications. In doing so, it could help to prevent potential overdose situations. As ...
(Date:11/27/2015)... ... , ... ProSidebar: Fashion is a set of 30 kinetic edge ... video editors can easily add an informative sidebar to any FCPX production. Create ... featuring self-animating drop zones, lines, bars, and text with the ease of FCPX's drag ...
(Date:11/27/2015)... ... ... A simply groundbreaking television series, "Voices in America", which is hosted by ... of issues that are presently affecting Americans. Dedicated to providing the world with a ... the subjects consumers focus on, one episode at a time. , In the ...
(Date:11/27/2015)... ... 27, 2015 , ... The men and women on this ... in the country. They have overseen financial turnarounds, shown commitment to their community ... industry as a whole through their advocacy and professional efforts. , Becker's Hospital ...
(Date:11/26/2015)... ... November 26, 2015 , ... Patients at Serenity Point ... come together on Thanksgiving Day to share the things that they are most ... Serenity Point YouTube channel, patients displayed what they wrote on index cards, describing ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... North Carolina , 26 november 2015 ... Inc. (AAIPharma/CML) kondigt de geplande investering aan ... uitbreiding van de laboratoria en het mondiale ... . De uitbreiding zal resulteren in extra ... wordt voldaan aan de groeiende behoeften van ...
(Date:11/26/2015)... and Markets ( ) has announced the addition of ... - Rise in Cardiac Disorders and Growing Awareness among People ... Boston scientific and others. ... others. --> The market is dominated by ... scientific and others. Asia ...
(Date:11/26/2015)... 2015 ... the  "2016 Future Horizons and Growth ... Testing Market: Supplier Shares, Competitive Intelligence, ... --> ) has ... Future Horizons and Growth Strategies in ...
Breaking Medicine Technology: