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Bumble Bee Foods Launches BeeWell Miles; An Interactive Health and Wellness Program Benefitting the Y-Me National Breast Cancer Foundation
Date:5/1/2008

Campaign Encourages Consumers to Get Active and Give Back By Logging Miles

and Eating Right

SAN DIEGO, May 1 /PRNewswire/ -- A healthy lifestyle is always important and to encourage consumers to get active, Bumble Bee Foods today launched the BeeWell Miles Program, benefitting the Y-ME National Breast Cancer Organization with a donation of up to $200,000. Running from May 1 to June 30, 2008, BeeWell Miles encourages and inspires consumers to get moving and eat healthy via BeeWellMiles.com, an interactive website dedicated to creating an active lifestyle.

Consumers can participate in the BeeWell Miles program in a variety of ways. One way is through healthy eating. During the two-month campaign, grocery store shelves will get a makeover with 10 million pink Bumble Bee(R) Solid White Albacore tuna cans -- a low fat, high protein food that is ideal for a healthy diet. Through these special pink cans, Bumble Bee Foods is making an initial donation of $150,000 to Y-ME. In addition to eating well, BeeWell Miles will encourage consumers to get active via BeeWellMiles.com, an interactive Web site where consumers can get information for a healthy lifestyle and log the miles they are walking or running each day. When one million miles are logged, Bumble Bee Foods will donate an additional $50,000 to Y-ME for a total donation of $200,000.

"A healthy lifestyle is central to Bumble Bee's mission and core identity," said Dave Melbourne, senior vice president, consumer marketing for Bumble Bee Foods. "Bumble Bee Foods is delighted to partner with Health magazine's Girls Gotta Move Running Club to present a campaign that can inspire positive change towards a healthy lifestyle, as well as give back to a meaningful cause through the Y-ME National Breast Cancer Organization."

The website will offer tools to make the most of one's healthy active lifestyle. For example, consumers can meet other health-minded individuals in
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SOURCE Bumble Bee Foods
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