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Bumble Bee Foods Encourages Participation in Final Month of 2009 BeeWell Miles Program to Support Breast Cancer Awareness
Date:10/7/2009

energy balance. By logging miles and diet information daily, participants can measure and manage their daily calorie intake against the calories they expend with exercise.

In conjunction with the BeeWell Miles program, Bumble Bee produces pink cans of Bumble Bee® Solid White Albacore - a low fat, high protein food ideal for a healthy diet. On these pink cans, game codes can be found that offer the chance to win one of 15,000 available prizes on BeeWellMiles.com. Prizes include music downloads, Lady Foot Locker® $100 gift cards, flowers and a spa trip valued at $25,000. Each time a participant wins a prize of flowers, a second bouquet is sent to someone who has reached out to the Network of Strength® 24/7 breast cancer support center.

"An active lifestyle coupled with good nutrition is a recipe for healthy living," said Dave Melbourne, senior vice president with Bumble Bee. "Fans of Bumble Bee recognize the nutritional value of our products as part of a healthy lifestyle. We're pleased to provide participants with actionable information and recommendations that can be easily incorporated into their daily routine. We believe that BeeWell Miles can be a strong catalyst to help consumers lead a healthier lifestyle and also support a wonderful cause in Breast Cancer Network of Strength."

This week, Bumble Bee joined more than 40 retailers, non-governmental organizations and food and beverage manufacturers to launch the Healthy Weight Commitment Foundation (HWCF) - an unprecedented coalition leading a multi-year effort to help reduce obesity, particularly childhood obesity, by 2015. The initiative (focused on the marketplace, the workplace and schools) aims to affect behavior change and provide consumers with the tools to achieve a healthy w
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SOURCE Bumble Bee Foods
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