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Bumble Bee Foods Encourages Participation in Final Month of 2009 BeeWell Miles Program to Support Breast Cancer Awareness
Date:10/7/2009

SAN DIEGO, Oct. 7 /PRNewswire/ -- October marks the final month of Bumble Bee Foods' 2009 BeeWell Miles program and the company - whose mission is to provide products and programs that promote health and wellness - is encouraging participation through October 31 to support National Breast Cancer Awareness Month.

BeeWell Miles, a signature consumer program by Bumble Bee now in its second year, is an interactive initiative that inspires people to exercise and eat healthier using the dedicated resource Web site BeeWellMiles.com. Starting in April, participants can log the miles they walk, run or bike at BeeWellMiles.com. Bumble Bee then matches miles logged with a donation of 15 cents per mile to provide support to the Breast Cancer Network of Strength® YourShoes® 24/7 breast cancer support center. The BeeWell Miles program culminates in October each year, coinciding with National Breast Cancer Awareness Month.

BeeWellMiles.com provides various information and helpful tools that consumers can use to engage in a healthier lifestyle. For example, a mapping tool enables participants to track their favorite walking or running routes, calculate mileage and share their maps with other members. In addition, BeeWell Miles' Coach Jenny Hadfield and Nutritionists Willow Jarosh and Stephanie Clarke blog weekly and provide easy-to-follow advice on staying active and eating healthy.

BeeWellMiles.com also offers information on achieving energy balance. By logging miles and diet information daily, participants can measure and manage their daily calorie intake against the calories they expend with exercise.

In conjunction with the BeeWell Miles program, Bumble Bee produces pink cans of Bumble Bee® Solid White Albacore - a low fat, high protein food ideal for a healthy diet. On these pink cans, game codes can be found that offer the chance to win one of 15,000 available prizes on BeeWellMiles.com. Prizes include music downloads, Lady Foot Locker® $100 gift cards, flowers and a spa trip valued at $25,000. Each time a participant wins a prize of flowers, a second bouquet is sent to someone who has reached out to the Network of Strength® 24/7 breast cancer support center.

"An active lifestyle coupled with good nutrition is a recipe for healthy living," said Dave Melbourne, senior vice president with Bumble Bee. "Fans of Bumble Bee recognize the nutritional value of our products as part of a healthy lifestyle. We're pleased to provide participants with actionable information and recommendations that can be easily incorporated into their daily routine. We believe that BeeWell Miles can be a strong catalyst to help consumers lead a healthier lifestyle and also support a wonderful cause in Breast Cancer Network of Strength."

This week, Bumble Bee joined more than 40 retailers, non-governmental organizations and food and beverage manufacturers to launch the Healthy Weight Commitment Foundation (HWCF) - an unprecedented coalition leading a multi-year effort to help reduce obesity, particularly childhood obesity, by 2015. The initiative (focused on the marketplace, the workplace and schools) aims to affect behavior change and provide consumers with the tools to achieve a healthy weight through energy balance.

As the largest producer and marketer of shelf-stable seafood throughout North America, Bumble Bee products are designed to meet consumer need for high-quality, nutritious products that also are affordable. Seafood products by the 100-year-old brand are rich in protein, nutrients and omega-3 fatty acids and help to address growing concerns among Americans of heart disease, diabetes, obesity and cancer. Working closely with its retail partners and through consumer programs, the company is focused on reinforcing messages of health and wellness and empowering consumers with programs and tools to encourage a healthful lifestyle.

To join the BeeWell Miles program, start logging miles for active and healthy living, and support Breast Cancer Awareness, visit www.BeeWellMiles.com.

About Bumble Bee Foods

Bumble Bee Foods, LLC, headquartered in San Diego, is North America's largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardine, and specialty protein products marketed in the U.S. under leading brands including Bumble Bee®, Brunswick®, Snow's® and Beach Cliff®, and in Canada under the Clover Leaf® brand. The Bumble Bee brand has established significant consumer awareness and loyalty based on the superior quality and affordability of its protein products.

For more information on Bumble Bee, visit www.bumblebee.com. Join fans of Bumble Bee and healthy living at www.facebook.com/BumbleBeeFoods and www.facebook.com/BeeWellMiles.

About Breast Cancer Network of Strength

Breast Cancer Network of Strength® provides immediate emotional relief to anyone affected by breast cancer through the YourShoes(TM) 24/7 breast cancer support center, which includes the country's only toll-free hotline staffed exclusively by breast cancer survivors.

For more information, visit www.networkofstrength.org. Peer counselors can be contacted at 1.800.221.2141, with interpreters available in more than 150 languages.

SOURCE Bumble Bee Foods


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SOURCE Bumble Bee Foods
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