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Bull's Eye: AHF's “No Judgemental Bullsh*t” HIV Testing Campaign Hits the Mark
Date:11/18/2009

The AIDS Healthcare Foundation (AHF)’s newest billboard campaign to promote HIV testing -- now on display throughout Los Angeles -- features a life-sized bull, complete with tail and horns, along with the slogan “No Judgemental Bullsh*t” and the website freeHIVtest.net.

Los Angeles, CA (Vocus) November 18, 2009 -- Never look a bull in the eye. That’s lifesaving advice for a toreador in the ring at Seville. But for a driver in Los Angeles, looking into a bull’s eye just might be the thing that saves your life—or the life of someone you love.

That is what the folks at AIDS Healthcare Foundation (AHF) are hoping anyway. The non-profit organization’s newest billboard campaign to promote HIV testing -- now on display throughout Los Angeles -- features a life-sized bull, complete with tail and horns, along with the slogan “No Judgemental Bullsh*t” and the website www.freeHIVtest.net. The quote is taken from LA Weekly’s recent “Best of L.A.” issue in which AHF’s “Out of the Closet” Thrift Stores were named “Best Second-Hand Store to get free HIV Testing”:

“The world’s most fa-a-a-bulous thrift store, the Out of the Closet chain has 13 Southern California locations, six of which provide free HIV-testing and counseling on a walk-in basis (Hollywood, West Hollywood, Venice, Atwater Village, Echo Park and Long Beach)… They salvage wardrobes, they save lives, and you won&r
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Source: PRWeb
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Bull's Eye: AHF's “No Judgemental Bullsh*t” HIV Testing Campaign Hits the Mark
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