Navigation Links
Building Better Launch Teams for Pharmaceutical Commercialization Success

CHAPEL HILL, N.C., Dec. 4 /PRNewswire/ -- Behind every blockbuster is a team that helped guide it through development and set the stage for marketplace success. The cross-functional team that shapes a compound into a successful product is just as important as the biological attributes of the compound, according to research by benchmarking leader Best Practices, LLC.

To create a successful team, managers need to involve key launch stakeholders early in the development process and create clear roles and responsibilities to facilitate the cross-functional integration process, according to the study. For instance, many companies that participated in the research noted that moving various marketing activities up in the development schedule had produced substantial benefits.

"Understanding market needs early pays off in the development process," said Chris Bogan, chief executive officer of Best Practices, LLC. "Getting marketing people into the development team early can help shape product design, development and clinical trials. It can smooth the way between critical transitions in the development process, such as from Phase II to Phase III."

The report, "Managing Cross-Functional Teams for Pharmaceutical Product Commercialization Excellence," delivers practices that best-in-class firms use to establish effective cross-functional teams, such as empowering launch teams to make key decisions and team members following well-established, standardized processes.

To download a complimentary study summary go to .

Study participants included Amgen, AstraZeneca, Bayer, Eli Lilly GlaxoSmithKline, Johnson & Johnson, Merck, Novartis, Pfizer, and Wyeth. Executives in pharma and biotech companies can use this research to build and manage strong launch teams that can excel across functions, units and regions.

Among the study's findings are recommendations to:

-- Allow cross-functional teams to make key decisions to improve product

development efficiency and eliminate costs.

-- Empower an early-stage group to help integrate commercialization

insights into R&D development as soon as a compound is discovered to

increase market focus and improve launch success.

-- Align commercialization employees by therapeutic area to help build

expertise and focus.

For additional sample practices and metrics, download the free study summary at .

This benchmarking report highlights the following areas of cross- functional team management:
-- Cross-Functional Team Structures

-- Collaboration and Productivity Processes

-- People Management

-- Decision-Making Processes

-- Communication and Collaboration

-- Resource Allocation


Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call 919-403-0251 or visit

SOURCE Best Practices, LLC
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Tata Consultancy Services to Support Roches Global Capacity Building Initiative
2. PA Department of Public Welfare Begins Outreach to Medical Assistance Consumers Following Burglary at State Office Building
3. Siemens Building Technologies Pioneers Wireless Solution for St. Anthonys Sensitive Environment
4. Medical Affairs: Building Efficient Medical Affairs Functions That Drive Product Marketing Success
5. Mirixa Debuts RxFYI - a Free Pharmacy-Published Health eNewsletter Building Patient Loyalty and Generating Revenue
6. Building efficient, effective, locally sensitive solutions for dementia care
7. Advances in drug screening: building a better haystack for the needles of tomorrow
8. Buildings Across The Country Join St. Jude Childrens Research Hospital(R) For Fourth Annual Thanks and Giving(R) Campaign, Asking America To Help Save Childrens Lives While Shopping For The Holidays
9. Hidden Costs Plague Owners Occupying Newly Constructed Buildings; New Program Can Help Avoid Major Issues
10. Conventional prognostic factors fail to explain better prostate cancer survival in most Asian men
11. Waist-to-hip ratio may better predict cardiovascular risk than body mass index
Post Your Comments:
(Date:11/24/2015)... (PRWEB) , ... November 24, 2015 , ... ... certified to offer their patients the many benefits of the revolutionary BIOLASE WaterLase ... sharp cutting and scraping tools traditionally used by a dentist in Gettysburg, ...
(Date:11/24/2015)... , ... November 24, 2015 , ... ... launched their Black Friday sale a week early, offering 40% off select bras ... the intimate apparel industry through both mobile fit technology and the latest fashion, ...
(Date:11/24/2015)... ... November 24, 2015 , ... Preparing for the LDT Regulation:, CLIA Won’t Satisfy ... , FDA has long asserted that design and manufacture of Laboratory Developed ... and do not meet the device regulations. , Come up short in an inspection ...
(Date:11/24/2015)... ... 2015 , ... United Benefit Advisors (UBA), the nation’s leading ... its newest Partner Firm. Based in Jefferson City, Missouri, their core philosophy is ... of whether that client is a business, a family, or an individual. ...
(Date:11/24/2015)... ... November 24, 2015 , ... With Thanksgiving right around the corner, holiday travel ... help protect your family and vehicle. , According to the National Highway Traffic Safety ... Amica is sharing the following safety tips from the NHTSA: , ...
Breaking Medicine News(10 mins):
(Date:11/24/2015)... Diego -based Imprimis Pharmaceuticals, Inc. (NASDAQ: ... development, production and dispensing of novel compounded pharmaceuticals.  ... segments including ophthalmology, urology, sinus and integrative medicine.  ... from four facilities located in California ... New Jersey and Pennsylvania.  For ...
(Date:11/24/2015)... Nov. 24, 2015  Freudenberg Medical has developed specialty tubing ... outside of medical facilities. Africa ... care is sparse. Nevertheless, prompt diagnosis is important to treat ... the virus. With the help of a portable mini-lab or ... to village in affected areas and perform rapid testing for ...
(Date:11/24/2015)... , Nov. 24, 2015   Mast Therapeutics, Inc. ... its molecular adhesion and sealant technology (MAST) platform to ... and stroke, today announced that the Company,s Chief Executive ... the Piper Jaffray 27 th Annual Healthcare Conference ... at the New York Palace hotel in ...
Breaking Medicine Technology: