Navigation Links
Building Better Launch Teams for Pharmaceutical Commercialization Success
Date:12/4/2007

CHAPEL HILL, N.C., Dec. 4 /PRNewswire/ -- Behind every blockbuster is a team that helped guide it through development and set the stage for marketplace success. The cross-functional team that shapes a compound into a successful product is just as important as the biological attributes of the compound, according to research by benchmarking leader Best Practices, LLC.

To create a successful team, managers need to involve key launch stakeholders early in the development process and create clear roles and responsibilities to facilitate the cross-functional integration process, according to the study. For instance, many companies that participated in the research noted that moving various marketing activities up in the development schedule had produced substantial benefits.

"Understanding market needs early pays off in the development process," said Chris Bogan, chief executive officer of Best Practices, LLC. "Getting marketing people into the development team early can help shape product design, development and clinical trials. It can smooth the way between critical transitions in the development process, such as from Phase II to Phase III."

The report, "Managing Cross-Functional Teams for Pharmaceutical Product Commercialization Excellence," delivers practices that best-in-class firms use to establish effective cross-functional teams, such as empowering launch teams to make key decisions and team members following well-established, standardized processes.

To download a complimentary study summary go to http://www3.best-in-class.com/rr885.htm .

Study participants included Amgen, AstraZeneca, Bayer, Eli Lilly GlaxoSmithKline, Johnson & Johnson, Merck, Novartis, Pfizer, and Wyeth. Executives in pharma and biotech companies can use this research to build and manage strong launch teams that can excel across functions, units and regions.

Among the study's findings are recommendations to:

-- Allow cross-functional teams to make key decisions to improve product

development efficiency and eliminate costs.

-- Empower an early-stage group to help integrate commercialization

insights into R&D development as soon as a compound is discovered to

increase market focus and improve launch success.

-- Align commercialization employees by therapeutic area to help build

expertise and focus.

For additional sample practices and metrics, download the free study summary at http://www3.best-in-class.com/rr885.htm .

This benchmarking report highlights the following areas of cross- functional team management:
-- Cross-Functional Team Structures

-- Collaboration and Productivity Processes

-- People Management

-- Decision-Making Processes

-- Communication and Collaboration

-- Resource Allocation

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call 919-403-0251 or visit http://www3.best-in-class.com/.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Tata Consultancy Services to Support Roches Global Capacity Building Initiative
2. PA Department of Public Welfare Begins Outreach to Medical Assistance Consumers Following Burglary at State Office Building
3. Siemens Building Technologies Pioneers Wireless Solution for St. Anthonys Sensitive Environment
4. Medical Affairs: Building Efficient Medical Affairs Functions That Drive Product Marketing Success
5. Mirixa Debuts RxFYI - a Free Pharmacy-Published Health eNewsletter Building Patient Loyalty and Generating Revenue
6. Building efficient, effective, locally sensitive solutions for dementia care
7. Advances in drug screening: building a better haystack for the needles of tomorrow
8. Buildings Across The Country Join St. Jude Childrens Research Hospital(R) For Fourth Annual Thanks and Giving(R) Campaign, Asking America To Help Save Childrens Lives While Shopping For The Holidays
9. Hidden Costs Plague Owners Occupying Newly Constructed Buildings; New Program Can Help Avoid Major Issues
10. Conventional prognostic factors fail to explain better prostate cancer survival in most Asian men
11. Waist-to-hip ratio may better predict cardiovascular risk than body mass index
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/26/2016)... ... May 26, 2016 , ... Georgia State ... its specialty academic programs. , Answering to the increasing demand for curricular specializations, ... health law, and environmental and land use law. ,  , “The demand for ...
(Date:5/26/2016)... ... May 26, 2016 , ... ... a significant negative impact on long-term patient survival, reports a team of UPMC ... online this week in the Journal of Thoracic and Cardiovascular Surgery, provide critical ...
(Date:5/26/2016)... Farmingdale, NY (PRWEB) , ... May 26, 2016 ... ... and Hereditary Retinal Degeneration” for the Foundation Fighting Blindness, Long Island Chapter on ... free to the public. , Dr. Maisel, founder of Retina Group of ...
(Date:5/26/2016)... ... May 26, 2016 , ... Leadership of ... today announced the organization has earned its ISO 13485 certification, indicating the company’s ... with all rules and policies associated with ISO quality standard 13485. , ...
(Date:5/26/2016)... ... May 26, 2016 , ... Nike Yoga ... activities from daily practices, arts & crafts, discussions, and games all geared towards ... Christy Evans have combined backgrounds in kids’ yoga, collegiate sport yoga instruction, and ...
Breaking Medicine News(10 mins):
(Date:5/25/2016)... ReportsnReports.com adds "Chronic Cough ... provides an overview on therapeutic pipeline of Chronic ... therapeutics assessment by drug target, mechanism of action ... along with latest updates, and featured news and ... in the therapeutic development for Chronic Cough and ...
(Date:5/24/2016)...   , ... primären Endpunkte und demonstriert Ebenbürtigkeit bei der Gesamtreinigung ... plus guter , Reinigung des ...      (Logo: http://photos.prnewswire.com/prnh/20130829/633895-a ) , ... von der MORA-Studie der Phase III für NER1006 ...
(Date:5/24/2016)... , May 24, 2016 ... solutions for the healthcare sector, has been named the Coretex ... Hi-Tech Awards 2016. Dr Bruce Davey , ... for our team.  It,s really good to be recognised for ... internationally. Our products are used in 35 countries around the ...
Breaking Medicine Technology: