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Budget and Staffing Excellence: Benchmarking the Resources Required to Drive Productivity and Growth

CHAPEL HILL, N.C., June 5 /PRNewswire/ -- Best Practices, LLC's Budget and Staffing Excellence Study measures the staffing levels and resource allocations of key business functions across multiple industries. The benchmarking data allows executives and managers to review their current staffing compliments, not only in relation to the broader market as a whole but also in relation to companies with similar sales revenues.

The critical business functions examined in the Budget and Staffing Excellence study include:

-- Marketing Operations

-- E-Business

-- Federal and State Government Affairs

-- Corporate and Executive Communications

Among the areas examined in these critical business functions are:

-- Overall Staffing Levels in Marketing Groups by Activities

-- Outsourcing Levels

-- Staffing Levels Linked to Budget

-- Staffing Levels Linked to Total Employees

-- Staffing Levels Linked to Sales Revenues

The comprehensive report provides managers and executives timely and accurate information to measure headcount and reallocate resources as needed to support critical business functions. Insights were drawn from in-depth surveys and interviews with leading companies, including 3M, Abbott Labs, Canon, Capital One, Eli Lilly, Fujifilm, Genentech, HP, IBM, Intel, MetLife, Novartis, Principal Financial Group, TIAA-CREF, Wachovia and many more (over 70 companies participated in at least one module of this budget and staffing data compilation).

Sample key findings include:

-- In marketing operations (marketing analytics, business planning,

training and development, contract management, market research,

strategic pricing, meeting planning, creative media services,

e-business, sales administration field communications and promotional

services), 57 percent of companies use less than 25 percent of budget

on outsourcing market tasks.

-- Across the benchmark class, budget per marketing FTE averages $293,400

for marketing strategy and planning, marketing operations and

communications, and market research.

View more detailed information on Budget & Staffing Excellence: Benchmarking the Resources Required to Drive Productivity and Growth, including additional sample metrics and key findings, at .

Please contact Cameron Tew, Sr. Manager, Research and Publishing, at 919-767-9246 or


Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For nearly 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base. Corporate Website: | Benchmarking Reports Website:

SOURCE Best Practices, LLC
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