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Budding Young Artists Invited to Compete in 17th Annual Pier 1 Imports/UNICEF Greeting Card Contest
Date:2/4/2008

'Making Spirits Bright' Theme Will Inspire Children to Help Kids Worldwide

NEW YORK, Feb. 4 /PRNewswire-USNewswire/ -- In what has become a beloved annual tradition, U.S. children are being asked to submit creative drawings for the 2008 Pier 1 Imports/UNICEF Greeting Card Contest to benefit children worldwide. One winner will be chosen from thousands of entries and their winning artwork will be reproduced as an official UNICEF holiday greeting card, sold exclusively at Pier 1 Imports stores across the country during the 2008 holiday season. One hundred percent of the proceeds from the sale of this as well as all UNICEF cards sold at Pier 1 go to the U.S. Fund for UNICEF.

Children ages 14 and under are eligible to enter the contest, which will begin on March 1, 2008, the start of National Art Month. Entry forms are available in all Pier 1 Imports stores nationwide while supplies last, online at http://www.pier1.com and http://www.unicefusa.org, or by calling Pier 1's Customer Relations Department at 1-800-245-4595. All entries must be hand-drawn and received by Pier 1 Imports' Corporate Headquarters by April 12, 2008. The children's artwork will be judged on artistic quality and creative interpretation of the theme "Making Spirits Bright."

The card contest started in 1992 as a way to help raise awareness among U.S. school children about UNICEF's important work and has inspired kids from coast to coast to use their creative talents in a meaningful way. This year's contest marks 23 years of a partnership between the specialty home furnishings retailer and the international children's organization. Pier 1 started selling UNICEF greeting cards in 1985 and is now the world's largest retailer of UNICEF greeting cards, having raised over $26 million for UNICEF.

The grand-prize winner will also win a trip to New York for him or herself and two family members, where they will visit the United Nations and attend a Broadway play, among other seasonal events.

One of the winners of the 2007 contest, Josephine Kao (age 12) from Roseville, California, designed colorful candy canes striped with flags from around the world.

"Winning the contest meant a lot to my family and me, because one hundred percent of the proceeds went to UNICEF to make a difference in the world," said Josephine. "It was also fun to see my very own greeting card at Pier 1 stores. My favorite part of the trip to New York City was the tour of the UN headquarters. I really learned a lot about the world there, and it was all very interesting. It was an amazing opportunity that I won't forget!"

The other winner, Karen Hong (age 13), from Simi Valley, California, composed a drawing of a bright holiday ornament featuring a colorful bow and a heart sporting a Santa Claus hat.

"The contest gave me an opportunity to realize that I could really do something to help others," said Karen. "Even though I loved the entire trip, my favorite part was the UNICEF Snowflake Lighting event at Tiffany & Company. It was a great experience to start the Holiday season. It was very exciting!"

Funds from the sale of cards support UNICEF programs that provide lifesaving medicines, vaccines, nutritious foods, primary education, clean water and sanitation and emergency relief for millions of children and women in 156 countries and territories.

ABOUT UNICEF

For more than 60 years, UNICEF has been the world's leading international children's organization, working in over 150 countries to address the ongoing issues that affect why kids are dying. UNICEF provides lifesaving nutrition, clean water, education, protection and emergency response saving more young lives than any other humanitarian organization in the world. While millions of children die every year of preventable causes like dehydration, upper respiratory infections and measles, UNICEF, with the support of partnering organizations and donors alike, has the global experience, resources and reach to give children the best hope of survival. For more information about UNICEF, please visit http://www.unicefusa.org.

ABOUT PIER 1 IMPORTS

Pier 1 Imports, Inc. is the original global importer and is North America's largest specialty retailer of imported decorative home furnishings and gifts. Information about the Company is available on http://www.pier1.com.


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SOURCE UNICEF
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