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Brooks Brothers CEO at St. Jude Children's Research Hospital(R) To Announce Partnership With Stanford St. Jude Championship
Date:5/6/2008

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"We are excited to weave the Southern tradition of seersucker into the fabric of the Stanford St. Jude Championship," said Wes Kraker. "Whether it is a shirt, pants, hat or even a ribbon, wearing seersucker on Sunday is a way for our fans to become more connected to the tournament and a way for all of us to demonstrate our support of St. Jude -- the most important element of this event," he said.

Brooks Brothers also unveiled a commemorative polo shirt which will benefit St. Jude through the Eagles for St. Jude program to sell in its stores and on-site at the tournament. The commitment from Brooks Brothers is being made in collaboration with its Golden Fleece Foundation.

The announcement marks Brooks Brothers' expanded sponsorship in the golf arena. The company has ambassador agreements with the PGA TOUR's Scott Verplank and James Driscoll, as well as with the LPGA's Taylor Leon, and recently sponsored the LPGA's Stanford International Pro-Am, held at the Fairmont Turnberry Isle Resort and Club in Aventura, FL.

"We were looking for an opportunity to expand our commitment to golf through key sponsorships and we've also become supporters of St. Jude and the incredible work that is done there, so when we learned that we could increase our support of this worthy cause and, at the same time, partner with the PGA TOUR on this event, it didn't take us long to commit. Aligning our brand with that of Stanford Financial Group, one of the premier providers of global financial services, seemed to bring it all together," said Del Vecchio.

James Davis said the partnership with Brooks Brothers highlights both companies' commitment to St. Jude. "Brooks Brothers is a brand that represents the very best in style, tradition and quality, and we're glad to welcome them as our partner in this signature golf event. But the tie that is bringing us together is St. Jude Children's Research Hospital, and it is for these special kids and this
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SOURCE Stanford St. Jude Championship
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