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Brooks(R) Sports Launches BioMoGo Biodegradable Shoe
Date:7/24/2008

en retired shoes encounter the "triple convergence" of high microbial load, low oxygen, and adequate moisture found in active, enclosed landfills. These three environmental conditions cannot be found in places where shoes are worn or stored. Once shoes have been thrown away and buried deep in an active, enclosed landfill, BioMoGo begins to break down into its component nutrients and releases carbon that plants and animals can use for growth.

"BioMoGo is one of the first cradle-to-cradle product solutions developed for athletic gear," said Derek Campbell, materials engineer for Brooks' Future Concepts team. "With the success of BioMoGo, we're continuing to explore additional sustainable materials and production solutions that will benefit the earth for generations to come."

In addition to landfill reduction, BioMoGo's production process is derived from the same Compression Molded Preform (CMP) midsole manufacturing process used to produce Brooks' industry-leading MoGo midsole. CMP is an efficient, environmentally friendly production method that reduces material waste by 50 percent and increases material consistency by 200 percent.

Brooks chose to launch BioMoGo in the Trance(TM) 8 due to its wealth of high-performance footwear technologies, which won its predecessor, the Trance(TM) 7, the coveted "Editor's Choice" award from Runner's World in August 2007. All Brooks performance running shoes featuring MoGo will inherit ground-breaking BioMoGo by the end of 2009.

"With new eco-friendly enhancements and the popularity of the previous model, the Trance(TM) 8 has received enthusiastic response from our key retail partners," said Rick Wilhelm, vice president of sales for Brooks. "Runners want performance gear that not only feels good when running, but also instills pride in the brand they're sporting."

BioMoGo is the latest project Brooks has initiated to support its sustainability focus. Other examples include incorporating the CMP proc
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SOURCE Brooks Sports, Inc.
Copyright©2008 PR Newswire.
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