Navigation Links
Brooke Burke Named Spokeswoman for underWAY(TM), America's First All Natural Appetite Suppressing Beverage & Thirst Quencher

BOCA RATON, Fla., Feb. 22 /PRNewswire/ -- underWAY(TM), the new, scientifically formulated, appetite suppressing line of great-tasting beverages from the trailblazing company whose Smart for Life Cookie Diet products fueled the national cookie diet craze, has named "momtrepreneur" Brooke Burke as brand spokeswoman. Burke will also appear in underWAY's televised and print advertising campaign that will begin running in early 2010.

"I am proud to align myself with a product that provides a real solution to a pervasive problem faced by everyone -- hunger pangs," said Brooke Burke. "As a busy mother of four children with a hectic work schedule, I try to eat healthy and maintain energy. underWAY gives me an easily portable solution to keep me going to my next healthy meal or snack."

underWAY's key ingredient, HeroFiber(TM), was developed by bariatric physician and food engineer, Dr. Sasson Moulavi (Dr. Sass). HeroFiber(TM) helps to fill the stomach and reduce hunger pains, allowing dieters to consume less. In addition to all the healthy appetite suppressing fiber in every 16 oz. naturally flavored underWAY bottle, a series of B vitamins also help to boost energy. And just as important, the three all-natural flavors - Acai-Pomegranate, Grape and Orange - have consumers raving about the taste. With a mere 10 (low glycemic) calories per serving, and no hidden sugars or added salt, underWAY is truly the healthy way to put hunger on hold.

"Brooke is the ideal partner for us as she embodies health, balance and wellness -- which is the cornerstone of the underWAY lifestyle," said Richard Kayne, COO of underWAY's parent company Better Health Beverage.

Burke's distinguished career as a model, actress, and entrepreneur has earned her worldwide recognition. She has graced numerous magazine covers, has top-selling swimsuit calendars and is regularly ranked in men's magazines as one of the sexiest women in the world today. She won the 7th season of ABC's "Dancing with the Stars" in front of an estimated audience of 20 million people, establishing herself as one of America's favorite moms. She is also known for her roles as the host of "E! Wild On," "RockStar INXS," and "Rockstar Supernova." Burke, who currently has over 1.7 million Twitter followers, has established herself as an expert on "mommy" issues through a variety of platforms: as co-CEO and a popular blogger at the interactive online community; as founder of the online retail store, which features Tauts, Burke's post-pregnancy belly wraps; and as the new "Mommy Correspondent" on the nationally syndicated daytime talk show "The Doctors." Burke has most recently been named host for the third season of TV Land's original reality modeling show, "She's Got the Look," which will begin airing in June.

underWAY will make its international debut in March 2010 via club stores, drugstores, supermarkets and specialty nutritional retailers, Publix, GNC, Costco Canada, BJ's Wholesale Club, just to name a few. Online retailers will include the underWAY website,,,, Canadian,, and more. The Food, Drug and Mass channels of distribution expand on a weekly basis.

For more information about underWAY, America's first all-natural, healthy appetite suppressing beverage and thirst quencher, visit

underWAY Logo:

Brooke Burke:

To schedule an interview with Dr. Sass, Brooke Burke, Richard Kayne, or to sample the product, please contact Lisa Goodman at (561) 394-5300 ext. 202 or

This release was issued through eReleases(TM).  For more information, visit

SOURCE Smart for Life Weight Management Centers

Back to top



SOURCE Smart for Life Weight Management Centers
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. Brooke Burke Debuts Limited Edition Couture Clarisonic on Ultimate Style Stage: The SGK Pink Dress Runway at New York Fashion Week
2. American Idol Former Finalist, Brooke White, Helps Teens Cast Flu Prevention Vote
3. Brooke Shields and the Makers of COPPERTONE(R) Join Together to Launch COPPERTONE(R) NutraShield(TM) - New Sunscreen Contains Antioxidants That Promote Natural Skin Repair
4. Brooke Franchise Corporation Announces Selected July Results
5. BurrellesLuce VP Johna Burke to Be Featured Presenter For PRSA's March 9th Free Webinar on 'Smart Measurement'
6. BurrellesLuce VP Johna Burke Among Measurement Experts To Speak at Feb. 25 Meeting of PRSA's National Capital Chapter
7. Champions Biotechnology, Inc.s Doug Burkett, PhD, to Present at BIO CEO & Investor Conference
8. Cheryl Burke of Dancing with the Stars Joins Forces With Time Life To Create a Brand New Dance Workout, DISCO ABS
9. Novis Pharmaceuticals Announces Hiring of Thomas E. Burke III as President and CEO
10. QHR'S Terry Peeples Named 2010 Grassroots Champion by American Hospital Association
11. Dr. Jennifer Muller Named Veterinarian of the Year
Post Your Comments:
(Date:11/27/2015)... ... 27, 2015 , ... The men and women on this ... in the country. They have overseen financial turnarounds, shown commitment to their community ... industry as a whole through their advocacy and professional efforts. , Becker's Hospital ...
(Date:11/27/2015)... ... November 27, 2015 , ... Indosoft Inc., developer ... incorporation of Asterisk 11 LTS (Long Term Support) into its Q-Suite 5.10 product ... Q-Suite 5.10 up-to-date with a version of Asterisk that will receive not only ...
(Date:11/26/2015)... Cambridge, ON (PRWEB) , ... November 26, 2015 ... ... availability of a real-time eReferral system for diagnostic imaging in the Waterloo region. ... mammography, BMD and Nuclear Medicine tests directly from their electronic medical record (EMR) ...
(Date:11/26/2015)... NE (PRWEB) , ... November 26, 2015 , ... Jobs ... searched by healthcare professionals and offered by healthcare staffing agency Aureus Medical Group ... during the month of October 2015 among those searching for healthcare jobs through the ...
(Date:11/26/2015)... ... November 26, 2015 , ... Pixel Film Studios ... titles with ProTrailer: Vintage. This newly styled ProTrailer pack comes with 30 all-new ... any font, giving users limitless opportunities to stylize and create designs quickly and ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... 2015 Research and Markets ( ... "2016 Future Horizons and Growth Strategies in the ... Country Segment Forecasts, Competitive Intelligence, Emerging Opportunities" ... --> --> This new 247-page ... therapeutic drug monitoring market, including emerging tests, technologies, ...
(Date:11/26/2015)... 2015 --> ... potential att använda SyMRI för att hitta ... patienter med multipel skleros (MS) eller hjärntumörmetastaser ... AB för att kunna använda SyMRI Research ... SyMRI kan man generera flera konstrastbilder från ...
(Date:11/26/2015)... , November 26, 2015 ... the "Self Administration of High Viscosity Drugs" ... ) has announced the addition of the ... report to their offering. --> Research ... addition of the "Self Administration of High ...
Breaking Medicine Technology: