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Brookdale Senior Living Announces Enhanced Web Site
Date:12/5/2007

CHICAGO, Dec. 5 /PRNewswire-FirstCall/ -. Brookdale Senior Living, the nation's leading owner and provider of high-quality senior living communities, announced the launch of its newly enhanced Web site today. Site visitors will be able to access extensive information not only on Brookdale, but also Brookdale's 550 locations that provide independent living, assisted living, Alzheimer's and memory care as well as Brookdale's continuing care retirement communities. Located at http://www.brookdaleliving.com, the enhanced Web site features:

-- Multiple, user-friendly options for finding a community by name,

location, and/or product type.

-- Google-based interactive maps to pinpoint the exact location of a

community, along with all Brookdale locations in a metro area.

-- An e-mail page option, which allows users to send information to

themselves or others.

-- A text size option to adjust the size of the words on the screen --

either making them larger or smaller.

-- A photo library filled with thousands of photographs, including both

interior and exterior shots of communities.

-- User-friendly navigation.

"As more and more people turn to the Internet for key information when considering a move to a senior living community for themselves or a loved one, we are there to be a resource for all their questions," said Mark J. Schulte, co-chief executive officer of Brookdale Senior Living. "The enhanced Web site will give visitors an opportunity to experience and understand Brookdale, its communities and all the features and benefits our communities offer to residents. We will also reach a much wider audience to educate people about Brookdale's exclusive programs such as Innovative Senior Care(SM), Optimum Life(R) and Celebrations. More inquiries about Brookdale and our communities are now received through the Internet than any other medium."

In the coming months, Brookdale will add more features and content to tell the company's story, and showcase Brookdale's mission of "enriching the lives of those we serve with compassion, respect, excellence and integrity."

Brookdale Senior Living Inc. is a leading owner and operator of senior living communities throughout the United States. Currently the company owns and operates independent living, assisted living, Alzheimer's and dementia- care facilities, rehabilitation and skilled nursing centers and continuing care retirement centers.

Together, Brookdale communities serve more than 52,000 residents each day. Brookdale is committed to providing an exceptional living experience through communities that are designed, purpose-built and operated to provide the highest-quality service, care and living accommodations for residents. Brookdale is a public company, and its shares are traded on the New York Stock Exchange under the symbol "BKD."

To view the new Brookdale web page, click on the following link: http://www.brookdaleliving.com.

Contact: Holly Botsford, Public Relations Manager, 414-918-5314, hbotsford@brookdaleliving.com

(R) Reg. U.S. Patent Office

Innovative Senior Care(SM) is a Service Mark of Brookdale Senior Living, Chicago, IL, USA.


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SOURCE Brookdale Senior Living
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