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Broadstreet Names Dorian Fabio Executive Vice President of Learning and Performance Improvement
Date:2/10/2009

Leading Healthcare Training and Marketing Consultant brings over 25 years of experience to help Broadstreet clients design and deliver more effective education and leadership programs.

NEW YORK, Feb. 10 /PRNewswire/ -- Creative marketing and communications agency Broadstreet today announced the appointment of Dorian S. Fabio as Executive Vice President of Learning and Performance Improvement. Fabio joins Broadstreet after years as a leading industry consultant. As founder of Putnam Scientific, Fabio provided scientific/technical product support for the development of educational programs directed to both physicians and pharmaceutical sales representatives, including advanced training for specialty sales forces. Having launched over 70 major pharmaceutical products both domestically and internationally, Dorian has developed both live and digital marketing and training programs for many of the world's leading pharmaceutical and biotech organizations including AstraZeneca (US and UK), Boehringer Ingelheim (US and Europe) Bristol-Myers Squibb, Forest Laboratories, GlaxoSmithKline, Janssen (US and International), Merck, Novartis (US and Europe), Ortho-McNeil, Pfizer (US and International), Roche Pharmaceuticals, sanofi-aventis. In her new role, Dorian will lead the Learning and Performance Improvement Group helping to create exceptional experiences for Broadstreet clients with their training and leadership development initiatives.

"Dorian is a powerful addition to the Broadstreet team," said Mark Baltazar, CEO and Managing Partner of Broadstreet. "Her expertise in adult learning combined with deep insights of new tools, technologies and techniques that enable greater retention provide our clients with a multi-talented resource to gain greater results from their sales training and leadership development programs."

Across her career, Dorian has led the creation of marketing and training programs for sales representatives, developed ACCME approved medical educational materials for physicians and pharmacists and served as the chief Strategist and Training Director for many of her clients. She founded Sciens Worldwide Medical Education where she was President and COO as well as the healthcare consultancy, The Exeter Group.

"Broadstreet excels at identifying the core cultural, business and brand elements within an organization then uses those insights to create effective training programs delivered across live and digital environments," commented Fabio. "This strategic approach has enabled Broadstreet to create exceptional learning and performance improvement experiences across a wide range of industries. Together we will provide our clients even more novel and innovative approaches to employee effectiveness and engagement."

About BROADSTREET

Broadstreet is a marketing and communication agency that designs, develops and delivers strategy, creative and production for meeting and events, websites and social networks, video, print and learning and performance improvement programs for both internal and external audiences. Broadstreet clientele span the Global Fortune 500 with a concentration in the financial, pharmaceutical, entertainment|media, consumer, technology and hospitality sectors. Broadstreet has been named on the "Top" list of many publications for several years in a row.

www.broadstreet.com


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