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Broadlane Selects Silver Creek Systems To Accelerate Core Business Analysis And New Client Services

Leader in Product Data Mastering Chosen by Leading Healthcare Cost-Management Company

Westminster, Colo. (PRWEB) June 16, 2009 -- Silver Creek Systems®, the pioneer and leader in automated Data Mastering, including product data quality, integration and governance announced today that their DataLens™ System was selected by Broadlane®, a leading cost-management company for healthcare providers, to lend further improvement to the automated process of standardizing, cleansing, enriching, comparing and classifying Broadlane's product information and the services it provides to its clients.

"We've been looking for the right solution to enhance and accelerate our data quality processes and provide the scalability to handle our continually growing volumes of transactional data from our clients, BroadLink®, our e-commerce exchange, and our electronic catalog. The DataLens System demonstrated an advanced matching technology required to manage the variability and large volumes of data we report to our clients," stated Les Popiolek, Senior Vice President of Procurement Services at Broadlane. "The Silver Creek solution will further automate our data cleansing and classification to our patent-pending Broadlane Product Classification schema. This will significantly increase the efficiency of our spend analysis and procurement operations -- bringing new cost-savings and improved services to our customers."

The DataLens System uses semantic-based technology to recognize and standardize data regardless of format or source and delivers it back in a format compliant with enterprise data standards. This approach, known as Data Mastering, is faster, less expensive, more scalable and more tolerant of variable data than traditional data integration and data quality methods. Data Mastering is critical to healthcare due to the large volumes of information shared daily between manufacturers, distributors, hospitals, purchasing groups and insurers.

"As a leader in the industry, Broadlane recognizes that more effective Data Mastering can improve information quality and can have a significant impact on reducing the cost of healthcare," said Barbara Mowry, President and CEO of Silver Creek Systems. "We are delighted to have Broadlane as a customer and look forward to helping them in their mission to improve the financial and operating performance of healthcare providers."

About Broadlane
Broadlane is the leading cost-management company for healthcare providers, reducing cost and creating operational efficiencies for thousands of acute care hospitals, ambulatory care facilities, physician practices and other healthcare providers in the United States. Its core services include supply chain management and clinical workforce management services.

Broadlane's clients include leading providers such as Advocate Health Care, Ascension Health, Beaumont Hospitals, CHRISTUS Health, Continuum Health Partners, Kaiser Permanente, Kindred Healthcare, MedCath Corporation, New Hanover Regional Medical Center, Sisters of Charity of Leavenworth Health System, Tenet Healthcare, The Health Alliance of Greater Cincinnati, US Oncology and UMass Memorial Health Care.

The company is headquartered in Dallas with offices in Cincinnati, Detroit, Houston, New York City and Oakland. For more information, visit

About Silver Creek Systems
Silver Creek Systems' automated data mastering solutions enable enterprise-wide standardization and integration of the information that drives critical aspects of MDM, PIM, systems migration, data quality and governance. Its DataLens™ System uses next-generation semantic technology to standardize, enrich, match and repurpose product data from any source - reducing implementation time, cost and risk while improving quality. Market-leading companies in retail, distribution, manufacturing, high tech, healthcare, telecom, energy and others use the DataLens System to increase the value and usability of data in applications from search and merchandising to global data synchronization, inventory management and procurement. For more information, visit

Silver Creek Systems and DataLens are trademarks of Silver Creek Systems, Inc.

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