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Broadlane Offers Clients Capital Equipment Disposition Alternative through

Broadlane is pleased to announce its relationship with®, the world's largest online marketplace for buying and selling surplus medical equipment and supplies.

Dallas, TX (PRWEB) January 27, 2009 -- Broadlane is pleased to announce its relationship with®, the world's largest online marketplace for buying and selling surplus medical equipment and supplies.

"In today's struggling economy, our clients are experiencing increased financial challenges," said Jocelyn Bradshaw, vice president, capital equipment services, Broadlane. "We are constantly seeking ways to deliver innovative solutions. Working with, we are able to offer our clients an automated, virtual venue to easily sell, transfer or donate their used or excess medical equipment."

Utilizing, Broadlane clients can buy or sell used equipment through an online community comprised of other healthcare providers and more than 600 medical equipment brokers. MEDmarketplace also provides fair market valuation for all items being offered. The site offers equipment for:

  • Hospitals and health systems
  • Ambulatory care facilities
  • Physicians
  • Home healthcare providers
  • Long-term care providers
  • Pharmacy
  • Chiropractors
  • Dentists

"MEDMarketplace offers an affordable, turn-key solution that helps healthcare providers manage their equipment disposition efficiently, generate revenue and search for affordable, used equipment for purchase," said Vincent Baratta, founder and chief executive officer. "We are pleased to be working with Broadlane to give their clients an alternative for selling and procuring capital equipment in today's economy. Broadlane is the leading cost management company for healthcare providers and known in the industry serving for their clients well and continually providing cutting-edge solutions."

About provides a Web-based marketplace for selling surplus medical equipment and supplies. offers an innovative service for hospitals to generate revenue by providing a proprietary process for asset disposal. is top-ranked Web site for hospital equipment, medical equipment and medical supplies, among other related terms, on all major search engines. These rankings have helped to solidify the Company's status as the leading global medical marketplace for healthcare facilities, providers and consumers searching for medical equipment and supplies. Ziegler HealthVest Partners, LP is the lead institutional investor in        

About Ziegler HealthVest Partners, LP

Ziegler HealthVest Partners, LP, based in Milwaukee, WI, is a venture capital fund that invests in early-to-middle stage healthcare services, healthcare information technology and wellness companies. They are the lead institutional investor in The Ziegler Companies, Inc. (symbol: ZGCO) is a growth-oriented boutique investment banking and investment services firm.

About Broadlane
Broadlane is the leading cost management company for healthcare providers. Broadlane's scalable business solutions optimize operational performance and achieve significant cost savings, thereby improving the overall financial performance of its clients. Its core services include supply chain management and clinical workforce management services.

Broadlane's comprehensive supply chain services include:

  • Unparalleled national and custom contracting for supplies, pharmaceuticals, equipment and purchased services
  • Innovative Procurement Services and purchase transaction management
  • Clinical Services for managing clinical preference items and operating room and cath lab spending
  • Comprehensive Materials Management Services - including outsourcing
  • Informatics - benchmarking, advanced analytics and reporting
  • Supply chain technology and e-commerce

Broadlane Workforce Management™ addresses nurses and allied healthcare practitioners and includes:

  • External shift and agency management services
  • Internal shift management, including electronic shift auctions
  • Regional nurse float pool management and internal agency management
  • E-commerce workforce exchange linking healthcare providers, clinical staff and agencies, enabling efficient shift management and fulfillment and reconciliation

Broadlane's clients include leading providers such as Advocate Health Care, Ascension Health, Beaumont Hospitals, CHRISTUS Health, Continuum Health Partners, Kaiser Permanente, Kindred Healthcare, MedCath Corporation, New Hanover Regional Medical Center, Sisters of Charity of Leavenworth Health System, St. Luke's Episcopal Health System, Tenet Healthcare, The Health Alliance of Greater Cincinnati, US Oncology and UMass Memorial Health Care.

The company is headquartered in Dallas with offices in Cincinnati, Detroit, Houston, New York City and Oakland. For more information, visit

Media Contact:
Jim Webb

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