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Brio Active Brings Whole Body Vibration Fitness to Cherry Hills Village
Date:6/19/2009

Brio Active opens its doors this month, offering a unique, whole body workout with whole body vibration technology at its core.

DENVER, June 19 /PRNewswire/ -- Brio Active offers programs that combine the benefits of whole body vibration, a relatively new fitness concept in the U.S., with rotational cable movements. This combination provides significant benefits in strength, flexibility, balance, energy, bone density, and neuromuscular coordination.

In recent history, Olympic athletes used vibration as a low impact way to improve strength, flexibility and recovery time. Since then, scientists have continued to research and validate the exceptional benefits of whole body vibration. Research indicates that this technology enables the participant to realize specific strength training and recovery benefits in a reduced amount of exercise time; to warm up more quickly by increasing circulation; and to cool down and prepare for the next workout more effectively through increased circulation, which "flushes" the cellular system after a workout. As a result of following this model, Brio Active can offer a whole body workout in only 25 minutes.

While whole body vibration can be beneficial by itself, Brio Active goes a step further and adds the use of a cable column. Participants grasp a handle that is connected by cable to a weight stack, which permits the adjustment of the weight. This enables a variety of simple movements that stretch and strengthen the muscles in ways that mimic common, everyday activities and movements, including lifting an object off of the floor and reaching up to the top of a shelf.

By alternating between whole body vibration and cable movements during a session, participants realize a number of benefits. Warm up is accomplished more quickly because the muscles are activated in an accelerated manner. Stretching and strengthening movements can be performed more safely because the muscle is already warmed up and activated. The increased cellular stimulation allows the muscles to work at a more complete range of motion and with higher capacity, which creates greater strength gains along with improved bone density.

All Brio Active sessions condense a 60-minute workout into a fun, 25-minute session that anyone can do. "We call it Motion Fitness," says Marsha Macro, manager of Brio Active. "We combine whole body vibration with the cable movements to incorporate the principles of active movement into every session. Clients can expect improved energy, strength, flexibility, and bone density."

As an added benefit for Colorado's recreational athletes -- and one that many athletes over 30 find to be of increasing importance -- the Brio Active program can also assist greatly in recovery.

Brio Active Signature Sessions offer a great exercise option for active people who do not have time for a lengthy workout. "Clients don't need to worry about changing into workout clothes or taking a shower after their session," says Macro. "We end every session with a massage so our clients leave feeling both relaxed and energized."

Sessions include no more than four people at a time, providing personal attention and supporting individual goal setting. Clients are also encouraged to stay active outside of the studio. "The goal at Brio Active is to support an active, healthy lifestyle," says Macro. "We offer tools to our clients that keep them focused on their well-being outside the studio."

About Brio Active

Brio Active opened its doors on Memorial Day and offers a variety of Signature and Specialty sessions Monday through Saturday at their Cherry Hills Marketplace location. Clients can view session descriptions and sign-up online at the Brio Active website: www.brio25.com.


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SOURCE Brio Active
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