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Bringing Incontinence Out of the Bathroom and Into the Spotlight
Date:6/9/2009

Men's Health Network, Us TOO International and SCA Personal Care North America, Through its TENA(R) Brand, Team Up to Get Men Talking with

National Online, Offline and Grassroots Education Initiatives

PHILADELPHIA, June 9 /PRNewswire/ -- While up to 3.5 million men in the United States are affected by urinary incontinence(1), research shows they're the last to tell you. Men are far less likely than women to talk about their health(2), and when it comes to incontinence, the bathroom door is firmly closed on the discussion. Talking about urinary incontinence has long been considered taboo, but the condition is experienced by approximately one in ten men during their lifetime(3) and is a common side effect of prostate cancer treatment.

This month, SCA Personal Care North America, which markets bladder control products and services under the globally-leading TENA(R) brand (formerly known as Serenity(R)) is teaming up with Men's Health Network, a leading men's health advocacy organization, and Us TOO International, a nationwide prostate cancer education and support organization, to get men talking about urinary incontinence and help those who experience bladder control issues feel more in control of their condition. With a series of online, offline and grassroots activities, these efforts will provide educational tools to help spread awareness to men about causes and treatment solutions, while encouraging men and their loved ones to start talking about incontinence issues.

Each year, prostate cancer affects more than 185,000 men in the United States(4) and is the most commonly diagnosed cancer in American males. If detected early, the disease is often treatable, but it can take an additional mental and physica
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