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Brightree Announces Strategic Relationship with Strategic AR

ATLANTA and OVERLAND PARK, Kan. (PRWEB) July 22, 2013

Brightree LLC, the leading provider of cloud-based clinical, billing, and business management software solutions for the post-acute care industry, announced today a strategic relationship with Strategic AR, a software and services company focused on helping home medical equipment (HME) providers automate patient billing workflows and collections. The two companies will work together on joint marketing and product development initiatives that will facilitate a more streamlined patient collection and payment posting experience for Brightree customers.

“Patient collection has recently become a critical issue as HME providers redefine their business models to accommodate for the sharp decline in Medicare reimbursement rates and rapid adoption of high-deductible insurance plans,” said Dave Cormack, president and CEO of Brightree. “Using staff to manually call patients is no longer an option for many providers. Now, modern technology solutions such as those from Brightree and Strategic AR can reduce outstanding accounts receivable balances, create operational efficiencies, and provide patients with a simple, positive experience either online or over the phone.”

Strategic AR’s suite of solutions leverages not only traditional mail, but also voice response and online technologies to engage patients at the right time to secure payment faster. Integration with the Brightree® billing and business management platform will allow customers who use both systems to easily and accurately identify patients who need to be contacted, reduce staff time associated with posting payments, and provide a seamless experience for patients online.

According to Kevin Winkley, founder and CEO of Strategic AR, “We are thrilled that our customers will have a tighter integration between their Brightree business management platform and our collection platform. The efficiencies customers will gain from the two systems working seamlessly will allow them to redeploy resources to more strategic activities that help grow their businesses and navigate the challenging environment in which they must operate today.”

About Brightree LLC

Brightree is the leading provider of cloud-based software for the post-acute care industry. Our 500 team members serve 2,700 companies in the HME, home health, hospice, O&P, HME pharmacy, home infusion, and rehab home care segments. Brightree's unique SaaS software solutions follow the natural workflow of providers to automate and improve how they manage their businesses. Brightree is the only business management software solution endorsed by Invacare Corporation as well as the VGM member service organization. The company is ranked as one of the top 100 healthcare IT companies in the U.S. on the prestigious Healthcare Informatics 100 (HCI 100) list. For further information, visit or call 1.888.598.7797, ext. 5.

About Strategic AR

Strategic AR is leading the healthcare industry in private-pay billing and collection services for the home medical equipment and durable medical equipment industry (HME/DME). Strategic AR was recently ranked #250 on Inc. magazine’s annual Inc. 500/5000 list as one of the fastest growing healthcare IT companies. The company’s software solutions and services help providers automate billing procedures and create workflow efficiencies that improve financial performance. The company was founded in 2006 and is based in Overland Park, KS. For additional information, visit or call 1.913.744.3360.

Brightree is a registered trademark of Brightree LLC.


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