Navigation Links
Bright Starts™ Baby Products Grabs 100,000 Facebook Fans
Date:3/27/2013

(PRWEB) March 27, 2013

Social media is becoming an increasingly competitive space for businesses, but baby product manufacturer Bright Starts seems to have its strategy down. The company, which designs everything from baby toys to activity gear, hit 100,000 likes on Facebook last week.

Bright Starts is a rapidly growing flagship brand of Kids II, an innovator in the baby products market. The products that Bright Starts produce have to pass a double standard: they must delight babies, and deliver a high level of value to parents.

Angela Duggan, Marketing Communications Manager, says the company takes the same approach to its social media content.

“Crossing 100,000 likes was a major milestone, but we knew it was coming,” said Duggan. “Our online following has grown continuously because of the kind of content we produce. We make it amusing and relevant to parents.”

Typical examples from Bright Start's Facebook feed include parenting-related trivia paired with bright pictures, contest announcements, and open-ended questions inviting parents to share their own ideas, experiences or specialties.

“It's pretty rare to see an ad on our Facebook stream, and that's why we're so popular,” Duggan said. “It's not just the photos we use. Our message is, 'Here, we thought you'd think this was cool, what do you think?'”

The approach seems to be working: as of this release, Bright Starts has already broken 102,000 and is heading quickly toward 103.

ABOUT BRIGHT STARTS™
Bright Starts™ is a brand of engaging, fun baby and infant products that provides parents with affordable, fresh solutions. With a growing portfolio of over 100 activity centers, play gyms, bouncers, swings, playards, and toys, Bright Starts™ large selection of playful products are designed to delight babies and engage toddlers. Backed by awards from numerous leading industry and consumer organizations, Bright Starts™ is a trusted name for cleverly-designed, quality products for young children.

Headquartered in Atlanta, Georgia, Bright Starts™ is the flagship brand for Kids II, Inc., manufacturer, designer and marketer of toys and baby gear. Visit http://www.brightstarts.com

ABOUT KIDS II, INC.
Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of infant and toddler products.

Kids II designs, markets and distributes more than 400 unique infant and toddler products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, InGenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney™, Baby Einstein™, Rhino Toys™ and Taggies™.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit http://www.kidsii.com

Read the full story at http://www.prweb.com/releases/2013/3/prweb10568010.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Dr. Stephen Lazarus Is a Plastic Surgeon and Expert Injector in Knoxville, Tennessee, Offering New SkinMedica Skin Brightening Product, Lytera
2. Dermatology Alliance-Keller Offers Lytera Skin Brightening Complex
3. Dr. Farshchian to Interview Alisha Bright on "Arthritis Show"
4. Can Brightly Colored Fruits, Veggies Protect Against ALS?
5. Brightwater Senior Living of Stonebridge, Saskatoon's Newest Personal Care and Memory Care, Is Proud To Sponsor The Alzheimer Society of Saskatchewan's Walk For Memories
6. Women Don't be S.A.D., Let Alaska Northern Lights Brighten Your Day
7. MCG faculty member, former hostage returns to Kuwait as Fulbright Scholar
8. Heres What Keeps Rudolphs Nose So Bright
9. Bright Light at Night Could Up Depression Risk, Mouse Study Suggests
10. The bright side of death: Awareness of mortality can result in positive behaviors
11. YourPleasurableSecrets.com, a leading retailer of Pipedream Products, Adult Toys & Novelties, is replenishing their lineup of adult movies Kay Parker has starred in.
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/30/2016)... , ... April 30, 2016 , ... “Aging well is a challenge for all of us, but there are things ... Parul T. Kohli . “Research is showing more and more that there are simple, yet ... and disability as we age.” Top priorities Dr. Kohli’s recommends for her patients include;, ...
(Date:4/29/2016)... ... April 29, 2016 , ... ... Footwear Foundation, the national charitable foundation serving the footwear industry, has broken all ... representing more than 130 companies across 23 states during the months of April ...
(Date:4/29/2016)... (PRWEB) , ... April 29, 2016 , ... ... the heart of our nation’s productivity, stability, even security. Most importantly, employees are ... organizations. , Then why are American workers so unhappy? , Just under half ...
(Date:4/29/2016)... Fla. (PRWEB) , ... April 29, 2016 , ... ... Hospital surgeon reveals that infants born with severe congenital diaphragmatic hernia have better ... is born with congenital diaphragmatic hernia (CDH)—a condition where the diaphragm fails to ...
(Date:4/29/2016)... ... 29, 2016 , ... The Gluten-Free Certification Program (GFCP), in ... the launch of the GFCP Scoop in response to consumer demand ... the GFCP Scoop site is to keep the gluten-free community updated ...
Breaking Medicine News(10 mins):
(Date:4/27/2016)... Italy , April 27, 2016 ... linear accelerator (MR-linac) platform will be the focal point ... meeting of the European Society for Radiotherapy & Oncology, ... Elekta,s MR-linac integrates a state-of-the-art radiotherapy system and a ... physician to clearly see the patient,s anatomy in real ...
(Date:4/27/2016)... Shire plc (LSE: SHP, NASDAQ: ... Financial Officer, will present at the Deutsche Bank 41st Annual ... on Wednesday, May 04, 2016, 10:00 am EDT (15:00 BST). ... the Presentations and Webcasts section of Shire,s Investor website at ... be available on this same website for approximately 90 days. ...
(Date:4/27/2016)... April 27, 2016 At the ... launch of a Phase 2 clinical study of its ... patients undergoing cochlear implantation (CI) surgery. This large, placebo-controlled, ... Germany and France ... ear at the time of surgery. "Despite advances in ...
Breaking Medicine Technology: