Bright Starts(TM) Adds New Twist to Old...( Baby Toy and Gear Brand Jump-starts B...),Health

Baby Toy and Gear Brand Jump-starts Baby's Curiosity with Exciting New Line

of Toys

ALPHARETTA, Ga., July 8 /PRNewswire/ -- Proving that there's a new way to make babies smile, Bright Starts(TM) introduces its newest collection of toys designed to delight babies with endless hours of play. The new collection inspires a baby's curiosity, and helps build confidence as he or she explores a wide range of toys, from plush pals to engaging rattles and teethers.

"Our new line of toys takes a fresh, fun and forward thinking look at timeless favorites," said Ryan Gunnigle, President and CEO of Kids II, Inc. "The opportunity to enhance the daily lives of millions of families around the world inspires and challenges us to continually innovate, and we are very proud of what we've accomplished with this new collection."

Just in time for Summer '08, Bright Starts announces the newest additions to its line of baby toys:

-- Activigator(TM) -- He's anything but square! Stretched out, this alligator is great for teething, or flip and fold him into a soft block for the perfect on-the-go friend.

-- Belly Buzzer(TM) -- Pull the soft bumble bee out of the plush frog's belly and watch him wiggle back into place. Baby will love the intriguing textures and the jingling and vibrating sounds! Links easily on to carriers for on-the-go fun.

-- Clippity Clap Turtle(TM) -- This tambourine gets baby shaking with a colorful bead chaser that promotes motor skills and contrasting colors and textures to promote sensory development.

-- Gellin' Pal(TM) -- This gel-filled teether stays cooler longer than water teethers, thanks to Bright Starts safe, nontoxic Polar Gel(TM) formula. Plus it's freezer-safe for extra soothing comfort.

-- Pond Poppers(TM) -- Fun, pond-themed top spins frogs and turtles above while fish and turtle "swim" below. Contrasting colors promote visual development, while pressing the handle
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