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Bright Starts(TM) Adds New Twist to Old Favorites

Baby Toy and Gear Brand Jump-starts Baby's Curiosity with Exciting New Line

of Toys

ALPHARETTA, Ga., July 8 /PRNewswire/ -- Proving that there's a new way to make babies smile, Bright Starts(TM) introduces its newest collection of toys designed to delight babies with endless hours of play. The new collection inspires a baby's curiosity, and helps build confidence as he or she explores a wide range of toys, from plush pals to engaging rattles and teethers.

"Our new line of toys takes a fresh, fun and forward thinking look at timeless favorites," said Ryan Gunnigle, President and CEO of Kids II, Inc. "The opportunity to enhance the daily lives of millions of families around the world inspires and challenges us to continually innovate, and we are very proud of what we've accomplished with this new collection."

Just in time for Summer '08, Bright Starts announces the newest additions to its line of baby toys:

-- Activigator(TM) -- He's anything but square! Stretched out, this alligator is great for teething, or flip and fold him into a soft block for the perfect on-the-go friend.

-- Belly Buzzer(TM) -- Pull the soft bumble bee out of the plush frog's belly and watch him wiggle back into place. Baby will love the intriguing textures and the jingling and vibrating sounds! Links easily on to carriers for on-the-go fun.

-- Clippity Clap Turtle(TM) -- This tambourine gets baby shaking with a colorful bead chaser that promotes motor skills and contrasting colors and textures to promote sensory development.

-- Gellin' Pal(TM) -- This gel-filled teether stays cooler longer than water teethers, thanks to Bright Starts safe, nontoxic Polar Gel(TM) formula. Plus it's freezer-safe for extra soothing comfort.

-- Pond Poppers(TM) -- Fun, pond-themed top spins frogs and turtles above while fish and turtle "swim" below. Contrasting colors promote visual development, while pressing the handle promotes fine motor skills.

-- Wing-a-ma-jig(TM) -- It's a teether and rattle comprised of a cute bug character with soft, teethable tube material for teething and rattle beads for fun sounds.

Bright Starts Celebrates Pink Passion for a Cure

Bright Starts(TM) expands its successful Pretty in Pink(TM) Collection of product offerings to better meet the needs of parents and their baby girls, while continuing to donate a portion of the proceeds from sales to support breast cancer awareness and research to honor breast cancer survivors, supporters and advocates. The expanded Bright Starts(TM) Pretty in Pink(TM) Collection features toys that include plush pals, rattles and teethers. A few Bright Starts(TM) classic items now available in pink includes:

-- Tug Tunes(TM) -- These pink, soft plush animal characters play four fun melodies to enhance her sense of touch while the high contrast colors and patterns promote visual development. Includes a Bright Starts(TM) Pink Fun Link(TM) for customizing toys.

-- Teether Pals -- This plush pal has chew-licious teether hands and feet.

-- License to Drool(TM) Keys - These easy to hold keys have multiple textures that are great for a teething baby.

-- Peek-A-Boo! Mirror(TM) -- The large, soft mirror features colorful, patterned fabric, fun fringe accents, and straps that easily attach to crib or other play areas. Baby hears "Peek-a-boo, I see you!" when button is pressed.

Wing-a-ma-jig and Gellin' Pal are also available in the Pretty in Pink(TM) Collection.

Each of the toys coordinates with other items in the Bright Starts(TM) Pretty In Pink(TM) Collection. The toys are available at leading U.S. retailers, and range in price from $2.99 - $12.99.

About Kids II, Inc.

One of the world's fastest growing toy companies, Kids II has been reinventing baby toys and gear for three generations and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts(TM) brand name. Kids II also hold the license to design and manufacture products for Baby Einstein(TM) and Boppy(R). The company's award-winning products have revolutionized the industry time and time again.

Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, China, Hong Kong and Mexico.

Contact: Fiona Roberts


SOURCE Kids II, Inc.
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