Navigation Links
'Breathe Easy. Play Hard.'
Date:1/10/2008

Renowned Pediatric Pulmonologist Teams with Top Athletes to Teach Kids ...

Asthma and Activity Actually Go Together

NEW YORK, Jan. 10 /PRNewswire-USNewswire/ -- Asthma has a new line up as top athletes get behind an innovative asthma awareness initiative called Breathe Easy Play Hard. Created by renowned pediatric pulmonologist Dr. Janis Schaeffer, Breathe Easy Play Hard is rooted in a website (http://www.BreatheEasyPlayHard.com) designed to inform and inspire children and teens with asthma. It teaches kids and their caregivers that an athlete with asthma is not an oxymoron. The comprehensive website, and a PSA campaign featuring members of the New York Rangers launched earlier today. In the coming weeks, a series of events at Madison Square Garden with the New York Knicks, Liberty and Rangers will shine a spotlight on prominent figures with asthma, who are at the top of their game.

"We want kids with asthma to know they can get active and stay active," said Dr. Schaeffer. "The most important thing to understand is that once evaluated, diagnosed and properly treated, asthma is not an impediment! In my two decades treating children and teens, I have been frustrated by the fact that it often takes years of pediatrician visits, school absences and worst of all, limited activity before a child is referred to a pulmonologist. Breathe Easy Play Hard is a powerful awareness campaign that explains how to recognize the signs and symptoms of asthma, treat the condition, and get kids to play and stay in the game. Parents and coaches need to know we can bench asthma, not the child."

The incidence of asthma has been steadily increasing and the condition, which results from inflammation and constriction of the airways, currently affects at least 1 in 10 children in the U.S. It is estimated that asthma is responsible for 12 million school absences a year.* Inadequate recognition of symptoms and lack of treatment deprive kids of exercise and its many long-term health and psychological benefits. But the good news is that with proper treatment, kids with asthma can Breathe Easy and Play Hard!

To achieve its educational and inspirational goals, Breathe Easy Play Hard offers a unique website highlighting many professional athletes, Olympians, entertainers, prominent historical figures, and ordinary kids with asthma that have achieved greatness. The program also features an outreach lecture series geared towards school and sports professionals, televised public service announcements and yearly events with prominent athletes and others. No child with asthma has to sit on the sideline.

About Breathe Easy Play Hard (http://www.BreatheEasyPlayHard.com.)

Breathe Easy Play Hard is a unique program dedicated to educating the public about the diagnosis and treatment of asthma, and inspiring those with the condition to achieve their full athletic potential. The initiative was launched by renowned pediatric pulmonologist Dr. Janis Schaeffer to address the needs of children and teens with asthma. Breathe Easy Play Hard features an innovative website, informative lecture series, public service announcements and fun events aimed at promoting youth asthma awareness.

* According to the American Lung Association


'/>"/>
SOURCE Breathe Easy Play Hard
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. BREATHE Lung Cancer Conference, Nov. 30, Offers Medical and Patient Education, Advocacy and Survivors Perspective
2. BODY WORLDS 2 & Breathe California Pair Up for Some Ash Kicking
3. BREATHE Lung Cancer Conference, Nov. 30, Attracts World Renowned Physicians and Speakers
4. Hundreds to Gather for Rally in Celebration of Right to Breathe Clean Air
5. Accordions Breathe Easier Since Smoking Ban
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... ... industry today announced its strategic partnership with Connance, a healthcare industry leader ... two companies’ proven, proprietary technology combine to provide health systems, hospitals and ...
(Date:6/26/2016)... ... , ... Quality metrics are proliferating in cancer care, and are derived from ... of the beholder, according to experts who offered insights and commentary in the current ... For the full issue, click here . , For the American Society of ...
(Date:6/26/2016)... ... , ... PawPaws brand pet supplements owned by Whole Health Supply ... health of felines. The formula is all-natural and is made from Chinese herbs that ... Cat Kidney Support Supplement Soft Chews are Astragalus Root Extract and Rehmannia Root ...
(Date:6/25/2016)... ... June 25, 2016 , ... Experts from the ... AcademyHealth’s Annual Research Meeting June 26-28, 2016, at the Hynes Convention Center in ... topics including advance care planning, healthcare costs and patient and family engagement. , ...
(Date:6/25/2016)... ... 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX users can easily ... of Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 hand-drawn pictures ... . Simply select a ProHand generator and drag it above media or text in ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 ... has announced the addition of the " Global ... This report ... provides an updated review, including its applications in various ... total market, which includes three main industries: pharmaceutical and ...
(Date:6/24/2016)... , June 24, 2016 Dehaier Medical Systems ... "Company"), which develops, markets and sells medical devices and ... , signed a strategic cooperation agreement with Hongyuan Supply ... Supply Chain") on June 20, 2016, to develop Dehaier,s ... strategic cooperation agreement, Dehaier will leverage Hongyuan Supply Chain,s ...
(Date:6/24/2016)... , June 24, 2016 According ... by Type (Standard Pen Needles, Safety Pen Needles), Needle ... GLP-1, Growth Hormone), Mode of Purchase (Retail, Non-Retail) - ... This report studies the market for the forecast period ... reach USD 2.81 Billion by 2021 from USD 1.65 ...
Breaking Medicine Technology: