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Breast Cancer Action Targets Yoplait in 'Think Before You Pink' Campaign; Calls for Yogurt Without Artificial Hormones
Date:9/25/2008

k about pink-ribbon items.

"Shoppers need to know how much of their money is really going to breast cancer and what's in these products," said Barbara Brenner, executive director of BCA. Previous years of Think Before You Pink have helped convince some major cosmetic companies, like Avon, to begin reformulating their cosmetics.

"These pinkwashing companies are trying to have it both ways," said Brenner. "If they care as deeply as they say they do about women's lives, they'll take their commitment to the next level."

ABOUT BREAST CANCER ACTION

Breast Cancer Action - http://www.bcaction.org - is a non-profit education and advocacy organization that does not accept funding from pharmaceutical companies or any other organizations that profit from or contribute to the breast cancer epidemic.


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SOURCE Breast Cancer Action
Copyright©2008 PR Newswire.
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